Essays about: "membership marketing"

Showing result 1 - 5 of 18 essays containing the words membership marketing.

  1. 1. What Dictates Consumer's Loyalty?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustav Moberg; [2023]
    Keywords : Loyalty; Loyalty Programs; Marketing; Satisfaction; Perceived Advantages;

    Abstract : Since American Airlines launched its first frequent flyer program in the 1980s the usage of customer loyalty programs has spread greatly. Now they are found in many industries in different shapes and forms. READ MORE

  3. 2. Explaining customers’ relationship commitment in the non-profit sector

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Svetlana Kolesova; [2017]
    Keywords : Commitment; non-profit organizations; relationship marketing; quantitative study;

    Abstract : Purpose The purpose of the study is to explain what affect customers’ relationship commitment to non-profits organizations. Methodology This study employs the quantitative approach with the help of webbased survey. Findings Relationship commitment has two direct antecedents, namely trust and relationship benefits. READ MORE

  4. 3. Värdeskapande i en kooperativ förening : en fallstudie om Skogsägarna Mellanskog ekonomiska förening

    University essay from SLU/Dept. of Forest Products

    Author : Sandra Abrahamsson; [2016]
    Keywords : Inspektor; Kvalitativ; Medlem; Medlemskap; Relationsmarknadsföring; Semistrukturerad intervju; Privatskogsägare; Skogsägarförening; Tjänstedominant logik; Tjänstemarknadsföring; Utbo; Åbo;

    Abstract : Skogsindustrin utgör en viktig del i Sveriges samhällsekonomi, den skapar arbetstillfällen och bidrar positivt till landets handelsbalans. För att hålla industrin rullande krävs ett kontinuerligt inflöde av råvara. READ MORE

  5. 4. Customer Aquisition and Retention by Gamifying User Experience : Gamifying the team messaging app Briteback

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Liska Cersowsky Weström; [2016]
    Keywords : gamification; motivation; communication; apps; digital; user experience; ux;

    Abstract : Studies have shown that many problems office workers face today arise from digital communication and collaboration, with information overload being the biggest obstacle to being effective and productive. Briteback is a new messaging app for teams, which was launched in November 2015, and which aims to solve these problems by providing users with a platform where they can manage all their work-related communication, in an attempt to structure office workers’ communication and to relieve communication related stress. READ MORE

  6. 5. Environmental Performance in Customer Communications

    University essay from Lunds universitet/Produktionsekonomi

    Author : Stephanie Gardner; Anna-Karin Olsson; [2014]
    Keywords : Environmental efforts - sustainable supplier - brand image - environmental communication - marketing tools – LCA – DfE - code of conduct - sustainability report –sustainable supply chain - customer demand.; Technology and Engineering;

    Abstract : Corporate environmental efforts are now valued higher than ever and need to be communicated to customers in a successful manner. Companies today wish to promote themselves as sustainable and use environmental performance to obtain competitive advantages. READ MORE