Essays about: "meme"

Showing result 1 - 5 of 32 essays containing the word meme.

  1. 1. Investigating the Nature of Retail Investor Activity

    University essay from

    Author : Johan Birgersson; Samuel Carlén; [2021-07-07]
    Keywords : ;

    Abstract : We study the nature of retail investor activity and how this diers when looking at pe-riods in connection with quarterly reports and when looking at a special period on the market like Covid-19. Further, we investigate how this diers between S&P500 stocks and meme stocks. READ MORE

  2. 2. $GME To The Moon : Mapping Memetic Discourse as Discursive Strategyin Reddit Trading Community r/WallStreetBets during the GameStop Short Squeeze Saga

    University essay from Stockholms universitet/JMK

    Author : Simon Olofsson; [2021]
    Keywords : internet memes; memetic discourse; Reddit; r wallstreetbets; WSB; GameStop; GME; meme stock; memestock; short squeeze; activist trading; social movements; connective action; critical discourse analysis; CDA;

    Abstract : As social media has emerged to become a key site for contemporary communications and cultural production, the internet meme has penetrated every level of social networking online. Albeit being a global phenomenon with pervasive discursive power in a number of fields ranging from humour to international politics and cyber warfare, comparatively little research has been made into how internet memes work on the discursive level of identity formation and their influence on the formation of internet-based social movements. READ MORE

  3. 3. It’s just a meme bro! : How memes in marketing communication affects brand personality

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Alban Krasniqi; Victor L. Palmstadius; [2021]
    Keywords : Brand personality; A New Measure of Brand Personality; secondary associations; memes; marketing communication;

    Abstract : Internet memes have in recent years become a prevalent phenomenon which brands have now started to use in their marketing communication efforts. Previous brand personality research suggested that communication style can change a brand’s perceived personality from a consumer’s perspective. READ MORE

  4. 4. Internet as Aesthetic Medium

    University essay from Uppsala universitet/Avdelningen för estetik

    Author : Renata Šparada; [2021]
    Keywords : aesthetics; internet; aesthetic medium;

    Abstract : The dissertation explains the internet as an aesthetic medium, authorship in the medium and platforms’ influence on the medium’s aesthetic function. This is achieved by analysing the actual art that uses the internet as an aesthetic medium. READ MORE

  5. 5. Racial Performances On Social Media - A study of the Sweet Brown memes

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Simone Sevel-Sørensen; [2019]
    Keywords : Racial Performance; Internet memes; Minstrelsy; Digital Blackface; Internet Culture; Race; Representation;

    Abstract : Abstract:Social Media has become a powerful tool in several aspects. It can mobilize movements, rallying for social or political causes, and it can bring people together to share experiences or interest on a global platform. READ MORE