Essays about: "meme"

Showing result 1 - 5 of 45 essays containing the word meme.

  1. 1. Meme marketing’s effect on brand recall and sharing intention

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : William Fryklund; Erik Stenlund; [2023]
    Keywords : Meme marketing; brand recall; sharing intention;

    Abstract : Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. READ MORE

  3. 2. Coins, glass shards and other means of payment - A comparative study of Scandinavian Charon object burials using R. Dawkins’ meme theory

    University essay from Lunds universitet/Arkeologi

    Author : Markus Ahlberg; [2023]
    Keywords : Charon’s fee; Obolus; Roman Iron Age; Migration Period; Elite Burial; Mercenary; Meme; Engbjerg; Himlingøje; Högom; Kälder; Hol; Gile; History and Archaeology;

    Abstract : The purpose of this thesis’ topic is to investigate the evolutionary dispersal of the Charon’s fee or Obolus rite outside the Roman provinces in Northern Europe, with a specific focus on Roman Iron Age and Migration Period Scandinavia. The aim of this study is therefore to add further understanding to the spread of Roman cultural influences outside the imperial borders and what made Roman material and ideological culture so attractive to the Germanic and Scandinavian Iron Age peoples. READ MORE

  4. 3. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ida Andersson; [2023]
    Keywords : Memes; Strategic Communication; Tribalism; Political Communication; Social Media Marketing.; Social Sciences;

    Abstract : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. READ MORE

  5. 4. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Shuqiao Yang; [2023]
    Keywords : meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

    Abstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE

  6. 5. Using sentiment analysis on Reddit to predict stock returns

    University essay from

    Author : Love Nilsson; Max Andersson Wikingsson; [2022-07-01]
    Keywords : ;

    Abstract : This thesis explores if sentiment analysis can be utilized to predict meme stock returns by analyzing social media activity on the Reddit forum WallStreetBets. We further look at how meme stocks differ from non-meme stocks in their return predictability on this forum. READ MORE