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Found 4 essays matching the above criteria.

1. 1. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Ida Andersson; [2023]
   Keywords : Memes; Strategic Communication; Tribalism; Political Communication; Social Media Marketing.; Social Sciences;

   Abstract : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. READ MORE

3. 2. $GME To The Moon : Mapping Memetic Discourse as Discursive Strategyin Reddit Trading Community r/WallStreetBets during the GameStop Short Squeeze Saga

   University essay from Stockholms universitet/JMK

   Author : Simon Olofsson; [2021]
   Keywords : internet memes; memetic discourse; Reddit; r wallstreetbets; WSB; GameStop; GME; meme stock; memestock; short squeeze; activist trading; social movements; connective action; critical discourse analysis; CDA;

   Abstract : As social media has emerged to become a key site for contemporary communications and cultural production, the internet meme has penetrated every level of social networking online. Albeit being a global phenomenon with pervasive discursive power in a number of fields ranging from humour to international politics and cyber warfare, comparatively little research has been made into how internet memes work on the discursive level of identity formation and their influence on the formation of internet-based social movements. READ MORE

4. 3. Collective identity formation and commercial platform logics in social activism: Representation of women and black feminist activism on Instagram under #BlackLivesMatter

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Ellimaija Maaria Tanskanen; [2021]
   Keywords : online activism; collective identity; black feminist activism; social media;

   Abstract : Due to the participatory nature of social media platforms, users contribute to the narratives built around online action for social change and shape the discourse on societal topics through their participation. At the same time as social media has become a space for societal activism and participation facilitating connective action of individuals, social media platforms are ultimately, for most, owned by private companies. READ MORE

5. 4. Meme Marketing to Fellow Kids

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : William Lind; [2019]
   Keywords : Memes; memetic media; authenticity; corporate identity; vernacular criticism; intangible assets; reddit; twitter;

   Abstract : Corporations attempting to enter the realm of memetic media often find themselves lost and embarrassed; the chaotic nature of meme culture as a global way of expression on the internet has proven difficult, and communities like Reddits r/FellowKids enact vernacular criticism on corporations who attempt to use memes in order to reach their target audience. This study aims to reach higher knowledge of successful corporate engagement in memetic media through a text analysis of discussions between users on Reddit and the interplay on Twitter where users engage in vernacular ways with the Wendy’s Twitter account. READ MORE