Essays about: "memorable experiences"

Showing result 1 - 5 of 20 essays containing the words memorable experiences.

1. 1. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

3. 2. Memorable and Digital: Exploring Young Audiences Needs for Cultural Experiences

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yasmine Maghnouj; Mariia Chorna; [2023]
   Keywords : Cultural Sector; Customers’ needs; Digitalisation; Experience Economy; Memorability; Memorable Digital Cultural Experiences MDCEs ; Young Audiences; Business and Economics;

   Abstract : This thesis explores the provision of memorable digital cultural experiences (MDCEs) for young audiences, thereby addressing the existing gap in the literature concerning the experience economy, digitalization in the cultural sector, and memorability of experiences. Based on qualitative in-depth interviews, the research explores cultural consumption trends, uncovers factors contributing to the memorability of cultural experiences, and offers guidance for their application for digital experiences. READ MORE

4. 3. "Customers’ expectations have never been higher" : A quantitative study of customers’ perceptions of customer experiences delivered by physical beauty and makeup stores in Sweden.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jonathan Linnér; Isabella Olsson; [2022]
   Keywords : Customer experience; Beauty and makeup retailer; In-store environment; Experiential dimensions; Atmospheric; Sensory marketing; In-store technologies;

   Abstract : The aim of this bachelor thesis is to examine which experiential dimensions that are perceived as important for customers and how these dimensions are delivered by Swedish beauty and makeup retailers. The focus is to examine how their physical in-store environments succeeds with delivering extraordinary customer experiences. READ MORE

5. 4. The Role of Brand Experiences in Online Brand Communities: Examining the Effect of Brand Experience on Purchase Intention Through Brand Relationship

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felicia Do; Théo Caplet; [2021]
   Keywords : Online Brand Community; Brand Experience; Brand Relationship; Purchase Intention; Brand Trust; Brand Attachment; Brand Commitment; Business and Economics;

   Abstract : Thesis Purpose: To better understand the influence that brand experience in Online Brand Communities (OBCs) has on purchase intention while clarifying the underlying mechanism of such relationship through brand relationship constructs. Moreover, to discover if there is a difference between consumer-run and company-managed OBCs in terms of brand experience. READ MORE

6. 5. Can real time data be used as an effective input for lighting control to influence human behaviour in a physical space against the backdrop of the global shift toward an experience economy?

   University essay from KTH/Ljusdesign

   Author : Siobhan Lawson; [2021]
   Keywords : phygital; experience; lighting; data; light; design; behaviour; retail; attention; ambient communication; group; lighting control;

   Abstract : The use of real time data as an input for lighting control is an emerging element for designers to implement into lighting schemes but does it add any value or have the ability to influence human behaviour? The recent development in technological capabilities, the demand within the emerging experience economy and the hybridisation of digital and physical realms make this a current and relevant investigation. This study aims to understand the relationship between light and behaviour and the potential of real time data to enhance it by initiating and curating lighting effect in a physical space. READ MORE