Essays about: "men’s skin care product"

Found 1 essay containing the words men’s skin care product.

  1. 1. Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Tipaporn Bumrungkitjareon; Suveera Tanasansopin; [2011]
    Keywords : Brand equity; Brand preference; Purchase intention; Men s skin care OR cosmetic product; Consumer behavior and male; Thailand;

    Abstract : Title: Purchasing Intentions of Young Thai Male towards Men's Skin Care Products Problem: Men concern more about their image than ever before. This behavior is becoming a new trend in cosmetic market. Moreover, Thailand is one of the fast growing cosmetics industry, particularly male skin care market within countries in Asia-Pacific region. READ MORE