Essays about: "men and women shopping"

Showing result 1 - 5 of 18 essays containing the words men and women shopping.

  1. 1. Shopping for Masculinity? Exploring Compensatory Masculinity Attitudes & Purchase Intentions in a Retail Context

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Melody Fu; Agnes Polkander; [2023]
    Keywords : Compensatory Masculinity; Masculinity Threat; Product Gender; Misogyny; Retail;

    Abstract : Compensatory masculinity is an expression for when men exaggerate their masculinity in behaviors and cognitions, as a way to compensate for a self-perceived masculinity threat. This topic is especially relevant today considering the increased competitiveness of women, and the rise and popularity of misogynistic media and the potential effects it has on men. READ MORE

  3. 2. Understanding men’s clothing consumption : a contribution to further research on sustainable clothing consumption

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Adam Fast; [2023]
    Keywords : Clothing consumption; men’s consumption; sustainable consumption; consumer behaviour; consumption habits; fast fashion; slow fashion;

    Abstract : The growing environmental problem of the clothing industry has resulted in trillions of litres of wastewater and nearly a tenth of the world’s carbon emissions every year. The Western world's demand for cheap clothes occurs at the expense of the environment and bad working conditions. READ MORE

  4. 3. "I trust the influencer, do you?" : A quantitative study on Instagram users' level of activity and experience of trust towards influencers regarding purchase intentions during covid-19.

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Sarah Ljungberg; Mathilda Nilsson; [2021]
    Keywords : Influencer; covid-19; Instagram; trust; activity; gender; age; Influencer; covid-19; Instagram; förtroende; aktivitet; kön; ålder;

    Abstract : People have now lived through a pandemic for over a year, where many parts of the world have undergone big changes. Such as, restrictions, which has made us keep physical contact with other people to the bare minimum. READ MORE

  5. 4. Applying Similarity Condition Embedding Network to an industrial fashion dataset

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Viktor Törnegren; [2020]
    Keywords : ;

    Abstract : To create a fashionable outfit one needs to take into account several different similarity conditions between clothing items, such as season, colour, what kind of context the outfit is supposed worn in etc. This is of course a hard task for a human to do but an even harder task for a computer to solve. READ MORE

  6. 5. Rent More, Buy Less: A Quantitative Study on Men's View on Renting Clothes Online

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Nellie Brandin; Elisa Dittes; [2020]
    Keywords : Collaborative consumption; Online clothing rental; Gender differences; Barriers to adoption; Perceptions;

    Abstract : The present overconsumption of fashion leaves a massive ecological footprint on the planet. An emerging business model in collaborative consumption addressing this problem is online clothing rentals, which allow consumers to rent everyday clothes instead of buying them. READ MORE