Essays about: "men in advertising"

Showing result 1 - 5 of 78 essays containing the words men in advertising.

  1. 1. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Merel Cheng; Lisa Frommann; [2023]
    Keywords : Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

    Abstract : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. READ MORE

  3. 2. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Vanessa Nagaoka; [2023]
    Keywords : Green advertisement; consumer perception; intercultural communication; automobile industry; sustainability awareness; Grön reklam; konsumentuppfattning; interkulturell kommunikation; bilindustrin; hållbarhetsmedvetenhet;

    Abstract : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. READ MORE

  4. 3. Exploring Young Male Perspectives on Gender-Stereotyped Instagram Ads : A qualitative study on Swedish men's engagement towards gender-stereotyped advertisements in the digital context of Instagram

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Johannes Ahola; Olivia Gunnarsson; [2023]
    Keywords : Male engagement; gender stereotypes; advertising; Instagram; social media; young men;

    Abstract : This paper examined male engagement towards gender stereotypes online. We specifically sought to address how men engage with gender-stereotyped advertisements on Instagram, and which interactions they utilize to do so. READ MORE

  5. 4. Structural sexism, “it's just a coincidence” : An interview study on the silence at Swedish advertising agencies

    University essay from Stockholms universitet/JMK

    Author : Charlotte Elgtberg; [2023]
    Keywords : Advertising agencies; Sexism; Silence; Structural discrimination; Organizational communication; Feminism; Reklambyråer; Sexism; Tystnad; Strukturell diskriminering; Organisationskommunikation; Feminism;

    Abstract : Sweden has been named one of the most equal countries in the world and is a role model for many. Despite this, there are hierarchies within companies that favor white middle-aged men. This has raised questions about what gender equality actually looks like in practice. READ MORE

  6. 5. The Perception of Femwashing - A qualitative study of how women perceive femwashing

    University essay from Göteborgs universitet/Graduate School

    Author : Anna Haggren; Jennifer Larsson; Julia Wigerdt; [2022-08-04]
    Keywords : Femwashing; femvertising; authenticity; transparency; consistency; relatability; female empowerment; qualitative methodology;

    Abstract : Women and men are commonly seen in advertising and are frequently used to exaggerate products and encourage consumption. Studies show that such advertisements could include sexual objectification, unrealistic stereotypes, and unrealistic views of specifically women. READ MORE