Essays about: "mental budgeting"
Found 1 essay containing the words mental budgeting.
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1. The Opportunity Cost Neglect of Money and Time : The Role of Mental Budgeting
University essay from Linköpings universitet/NationalekonomiAbstract : Consumers often fail to consider the alternative ways to spend money when making decisions to buy consumer goods, this is called opportunity cost neglect. In this experimental study, our objective was to replicate the previous research of Frederick et al. (2009) showing that reminding individuals about the opportunity cost affects their decisions. READ MORE
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