Essays about: "mere exposure"

Showing result 1 - 5 of 8 essays containing the words mere exposure.

  1. 1. They Framed Me! Promotional Framing in a Digital Environment

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Maximos Tzovaras; Filip Töveberg; [2022]
    Keywords : E-commerce; Price Promotion; Framing; Discount Depth;

    Abstract : Following the COVID-19 pandemic there has been an undeniable boom in the e-commerce industry, now accounting for nearly one fifth of all retail sales worldwide, which has accelerated the shift from physical retail to online retail by up to five years. This has forced previously physical retailers to enter the extremely competitive e-commerce environment, where consumer attention is dwindling and ever more difficult to grab, price comparison only the touch of a button away, and the overall pace is much faster. READ MORE

  2. 2. For Richer or Poorer - For Better or Worse? A Quantitative Study Investigating the Effects of Money Priming in a Marketing Context

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Andrea Ringblom; Josefine Bergkvist; [2016]
    Keywords : Marketing; Advertising; Money Priming; Unintended effects;

    Abstract : Consumers are constantly exposed to prices and reminders of money, yet little research has been conducted on the effects it may have on consumers. The purpose of this thesis was to build upon prior research regarding the effects of money priming and apply it to a marketing context, investigating if it would generate the same outcomes. READ MORE

  3. 3. Internally Displaced Peoples: Potential Spoilers for Peace?

    University essay from Linnéuniversitetet/Institutionen för samhällsvetenskaper, SV

    Author : Gelanie Oskarsson; [2012]
    Keywords : internally displaced peoples IDPs ; spoiler; spoiling; Bakwit; Mindanao; Philippines;

    Abstract : Armed hostilities and conflicts have not only killed hundreds of thousands, but have alsodisplaced millions of families and communities around the world, forcing them to move out oftheir homes and seek shelter somewhere else. Some have crossed borders and sought refuge inother countries (refugees). READ MORE

  4. 4. Football Transfers – An Event Study on the Stock Market Prices of Kit Manufacturers

    University essay from Göteborgs universitet/Graduate School

    Author : Joel Bjerking; Alexander Reisig; [2011-07-21]
    Keywords : ;

    Abstract : Background: Football has become more and more commercialized especially during the last two decades. Large corporations as the sport giants’ Adidas, Nike or Puma inject enormous sums of sponsoring funds into football. Sponsorvision estimates that EUR 2.5 billion were spent on sport sponsoring in 2007. READ MORE

  5. 5. TRIGGERS OF ACUTE CHANGES IN ETHICAL ATTITUDE : Do Honour Codes cause Priming Effects?

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Dr. David Kitz Krämer; [2009]
    Keywords : honour codes; ethical conduct; priming effects; mere-exposure effect;

    Abstract : The recent turbulences that led to a global financial crisis have partially been triggered by immoral and overly egoistic behaviour. In the wake of the disaster many have asked, and keep asking, how a sustainable and socially fair economy can be build. Ethics is one of the cornerstones of human interaction in general and in economic interaction. READ MORE