Essays about: "mere exposure"

Showing result 6 - 8 of 8 essays containing the words mere exposure.

  1. 6. Sponsorship - Attitudinal Effects of Sponsorship

    University essay from IHH, Företagsekonomi

    Author : Wiktor Jansson; Ilja Johansson; Ali Mehrnoosh; [2009]
    Keywords : attitude change; brand attitude; brand image; brand recall; cognitive consistency; experiment; mere exposure effect; sport sponsorship; Brynäs IF; HV71; Stora Enso.;

    Abstract : Purpose: To investigate how attitudes of hockey supporters change towards a sponsoring company depending on fan type and team commitment. Background: Sponsorship has become a widely accepted and used as a communication tool. In Sweden, sponsoring is a large part of all advertising conducted in the country. READ MORE

  3. 7. Precognitive Habituation : An attempt to replicate previous results

    University essay from Psykologiska institutionen

    Author : Gergö Hadlaczky; [2006]
    Keywords : subliminal mere exposure; precognitive habituation; PSI; parapsychology;

    Abstract : This study was an attempt to replicate the positive results of a precognitive habituation (PH) experiment devised by Bem (2003). The procedure is based on the subliminal mere exposure (SME) design. In an SME procedure subjects are exposed to image-pairs in a preference task, after being exposed to one of those images (the target) subliminally. READ MORE

  4. 8. Learning by Liking- a Mere Exposure Version of the AGL Paradigm

    University essay from Institutionen för datavetenskap

    Author : Åsa Elwér; [2004]
    Keywords : Interdisciplinary studies; artificial grammar learning; AGL; mere exposure; implicit memory; language acquisition; TVÄRVETENSKAP;

    Abstract : The artificial grammar learning (AGL) paradigm has been intensively researched since the 60-s. In general, these investigations attempt to study the implicit acquisition of structural regularities. Among other things, it has been suggested that the AGL paradigm can serve as a model for the process of acquiring a natural language. READ MORE