Essays about: "methodology interpretivist"
Showing result 1 - 5 of 35 essays containing the words methodology interpretivist.
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1. Exploring the feasibility of Returnable Transport Packaging in the ICT industry : An exploratory study about the drivers, barriers, and enablers of implementing Returnable Transport Packaging in ICT Supply Chains
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Establishing closed-loop supply chains is essential for the development of a future circular economy. This concept not only applies to the products within the supply chain but also to their packaging. READ MORE
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2. Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of the research is to contribute to existing research and theory by providing insights into how Gen Z consumers perceive inauthentic brand heritage in fashion branding. It also aims to understand how these perceptions differ between fast fashion and luxury fashion and how they contribute to consumer attitudes towards brands. READ MORE
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3. Supply Chain Disruptions as a Consequence of Covid-19 - A case study to investigate how a global pandemic affects a multinational manufacturing company from a supply chain perspective
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background and problem description: The business landscape becomes increasingly more uncertain and competitive which requires organizations to adapt and configure their operations in more complex ways. After the Covid-19 pandemic, it has become clear that the entire world is susceptible to crises of substantial magnitudes. READ MORE
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4. Coopetition as a Cultural Phenomenon: A qualitative, ethnography-inspired case study on the interrelation between organizational culture and intra-organizational coopetition
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: Our purpose with this study is to examine the employee perception of the organizational culture and intra-organizational coopetition within a multi-brand organization. Through this investigation the study aims to unveil the concept of coopetition in the light of cultural assumptions, focusing on the interrelation between organizational culture and coopetitive practices. READ MORE
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5. Brand Activism - the Battle Between Authenticity and Consumer Scepticism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Brand Activism - the Battle Between Authenticity and Consumer Scepticism An explorative study on how consumers evaluate authenticity of brands that engage in brand activism Date of the Seminar: 2020-06-04 Course BUSN39 Authors: Karolina Kubiak & Sam Ouda Supervisor: Jon Bertilsson Keywords: Brand activism, Brand authenticity, Marketing scepticism, Brand trust, Branding Thesis purpose: The purpose with the research is to advance our understanding of authenticity in brand activism. Therefore, it aims to explore what consumers think of brand activism and why. READ MORE
