Essays about: "methodology research limitation"

Showing result 1 - 5 of 47 essays containing the words methodology research limitation.

  1. 1. Reaching for the Stars: An exploratory study to conceptualize product iconicity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jakob Ferenius; Maria Agustina Carbone; Roosmarijn Morgans; [2020]
    Keywords : Iconic products; Iconic brands; Iconicity; Strategic brand management; Cultural branding; Business and Economics;

    Abstract : Background/Problematization: Iconic brands are the gold standard of branding and have established a central role in the consumers’ lives. Behind every iconic brand, we can find iconic products. Despite the importance of these products, iconic products are overlooked in academia. READ MORE

  2. 2. Act of kindness: A study on modern day crisis handling and its effect on brand identity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Teodora Hertanu; Mette Holm Bertelsen; Mads Hüsig Jeppesen; [2020]
    Keywords : Crisis management; crisis handling; act of kindness; core values; product offerings; strategy approach; Business and Economics;

    Abstract : Purpose: This paper aims to explore and examine how companies have reacted to suddenly occurring crises in the 21st century. The paper will investigate how companies have adapted – or stayed in hiding – during the COVID-19 pandemic, and how this has impacted their corporate brand identity and their core values. READ MORE

  3. 3. Online Customer Reviews Within Business-to-Business: Exploring Elements That Affect Customer Reliance On Online Customer Reviews

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Cornelia Borg; Mikaela Vanselius; Amna Asad; [2020]
    Keywords : Online Customer Reviews; Business-to-Business; Decision-Making; Electronic Commerce; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to explore the potential importance of online customer reviews within business-to-business and identify the significant elements of online customer reviews within the sector. Managerial Implications: The findings from this research can assist decision-makers in a busi- ness-to-business setting to better understand and navigate through online channels. READ MORE

  4. 4. Understanding climate action by teenagers as social movements : A case study of Youth 4 Climate Action in Korea

    University essay from Lunds universitet/LUCSUS

    Author : Hyerim Lee; [2020]
    Keywords : Youth climate action; Youth participation; Political opportunity; Mobilizing structure; Framing process; Collective identity; Sustainability Science; Social Sciences;

    Abstract : This thesis is about Y4CA, a youth organization in Korea for climate action. It discusses how non-teenagers support teenage activists for the sustained climate action by considering three factors for social movement: political opportunities, mobilizing structure and framing process by adding collective identity. READ MORE

  5. 5. A case study in consolidating the loss structure of different manufacturing sectors under lean context

    University essay from Lunds universitet/Produktionsekonomi

    Author : Hua Tong; Thi Minh Trang Dao; [2020]
    Keywords : Lean Manufacturing; Loss Deployment; Loss Structure; World Class Manufacturing WCM ; Technology and Engineering;

    Abstract : In the light of lean methodology, World Class Manufacturing requires continuous improvement in analyzing the losses to eliminate the wasteful resources and to boost the overall productivity. However, the standardized loss structure should be well-balanced to be general enough to cover the whole manufacturing procedure while being specific enough to point out the real issues happening for further improvement. READ MORE