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Showing result 1 - 5 of 36 essays matching the above criteria.

  1. 1. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

  3. 2. Internationalization Strategies of African SMEs: The Role of Relational Governance of International Networks.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Sanji Gwendoline Mahmang; Henry Bwambale; [2023]
    Keywords : Relational Governance; SMEs; Africa; Internationalization; International Networks; Trust; Commitment; Embeddedness;

    Abstract : The purpose of this study was to examine the role and benefits of relational governance of international networks on the internationalization of Small and Medium-sized Enterprises in Africa. It explored the strategies used by African SMEs to scout, manage, and maintain their relationship with international networks and how these benefited their businesses. READ MORE

  4. 3. The Internal Mechanisms of an International Arms Trade Network - The Case Study of Armscor Global Defense : The applicable network perspective of the Uppsala model for a multinational enterprise.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Albin Brahimi; Danielle Lee; [2022]
    Keywords : Innovation; entrepreneurship; arm dealers; defense sector; internationalization; globalization; networking theory; Uppsala model; risk management;

    Abstract : The process by which a firm internationalizes has long been a topic of discussion in academia. Several models, hypotheses, and theories have been created to explain how a company expands and sells its products to a new market. However, each industry and pathway to internationalization has yet to be explored. READ MORE

  5. 4. Connecting the dots between information system integration methods and the factors influencing them in cross-border M&As : Insights from a multiple-case study of nine Swedish multinational companies

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Martin Ericson; Andreas Lennartsson; [2022]
    Keywords : information system integration methods; information system integration; information systems; cross-border M A; M A; post-merger integration;

    Abstract : Cross-border mergers and acquisitions (M&A) have become a prominent internationalization and growth strategy of today’s global business landscape. However, the practice faces significant failure in terms of value creation. READ MORE

  6. 5. Blockchain technology, an enabling force: : Getting access to a new spectrum of international markets

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Felix Albrektson; Max Bergström; [2022]
    Keywords : ;

    Abstract : The impact that technology has on modern international business is comprehensive, it has, and is transforming the way that business and interaction are conducted across borders. Through development of new technologies arises opportunities to be exploited in the search for beneficial advantages. READ MORE