Essays about: "methods of internationalization"

Showing result 16 - 20 of 36 essays containing the words methods of internationalization.

1. 16. Brand Building in Born Global Firms : The role of digitalization in brand building in young B2B Born Global companies internationalization

   University essay from Umeå universitet/Företagsekonomi

   Author : Johan Kjellstrand; Ouf Samar; [2017]
   Keywords : ;

   Abstract : Purpose: The purpose of this thesis is to create a deeper understanding of the impact of digitalization on branding and brand building in the internationalization of B2B Born Global SMEs. Design/methodology: The methods used were a mixed qualitative methodology including both interviews and open-ended surveys. READ MORE

3. 17. Vad gör en god temaparksdesign? : en förstudie, teorigenomgång och gestaltningsförslag av en framtida expansion för Liseberg

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Andrèe Olsson; [2017]
   Keywords : temapark; nöjespark; tematiserade landskap; rekreativa platser; Göteborg; Liseberg; Disneyland; Six Flags; Cedar Fair;

   Abstract : Tematiserade landskap har varit en del av mänsklighetens historia i över 4000 år. Iscensatta landskap användes tidigt i parker och föranledde uppförandet av marknader och sedermera lustträdgårdar. READ MORE

4. 18. The Networking Born Globals : An Exploratory Study of how Swedish Born Global Software Firms use Networks when Internationalizing

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Richard Orrebrant; Oscar Meivert; [2016]
   Keywords : Internationalization; internationalization strategy; born global; small software firms; born global software firms; software services; software products; networks; international networks;

   Abstract : Purpose – The purpose of this thesis was to investigate how networking is influenced by the choice of internationalization strategy of software firms with a born global mindset. To achieve this purpose, the following research questions were answered: How applicable is previous research on traditional internationalization strategies to born global software firms? How does networking vary between the different choices of internationalization strategy for born global software firms? Method – The research philosophy of this thesis was interpretivistic, supported by an abductive qualitative multi-method approach of exploratory character. READ MORE

5. 19. Lost in translation : a case study of three Swedish food processing firms on export

   University essay from SLU/Dept. of Economics

   Author : Malin Svedberg; [2016]
   Keywords : asymmetric information; credence attributes; communication; export; internationalization; psychic distance;

   Abstract : In 1995 when Sweden entered the European Union (EU) conditions in the market changed. Swedish food export has increased since then but the share of total production exported is lower within the food industry compared to other production industries in Sweden (Livsmedelsföretagen, 2015). READ MORE

6. 20. Exploring the ICT market with learning´s from a leading market : With an internationalization perspective

   University essay from Högskolan i Jönköping/JTH, Industriell organisation och produktion

   Author : Johanna Birkehag; Sofie Sohlman; [2015]
   Keywords : Telecommunication; ICT; Thailand; Actors; Internationalization; Benchmarking; Culture; Strategic Management; Sweden;

   Abstract : Purpose - The purpose of the thesis is “To explore the Thai ICT market and identify differences with the leading market” Where the research questions are: 1. How are the main actors influencing the ICT market in Thailand? 2. READ MORE