Essays about: "micro ekonomi"

Showing result 1 - 5 of 51 essays containing the words micro ekonomi.

  1. 1. Competitive Strategies of Digital Platforms in New Markets : An analysis of the strategies and firm financial performanceof digital platforms entering competitive markets in theNordics

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : David Fouhy; Alfredo Pais; [2022]
    Keywords : PaaS; platform as a service; digital platforms; competitive strategies; return on assets; ROA; panel data; longitudinal data; panel data regression model; fixed effects; OLS model; firm performance; subsidy; seed and marquee users; piggybacking; micro market; profitability; quick ratio; debt ratio; working capital turnover ratio; sales growth;

    Abstract : Over the recent decade the world has seen an increase in businesses launching new, or changing theirbusiness model to, digital platforms. New and established businesses are flocking to digital platformsin order to evolve their business model and keep up with advancements in technology, such as cloudcomputing, which enables commerce and communication on a much faster and more streamlinedlevel. READ MORE

  2. 2. Adpocalypse : The new privacy legislations’ impact on digital advertisement in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Rebecca Hansson; [2022]
    Keywords : Media Planning; Digital Ads; Third-party tracking; Data mining; Internet Privacy Concerns and Regulations;

    Abstract : 2020 and 2021 were shocking years for advertising and digital marketing since both Apple and Google announced that they would limit third-party tracking. Google and Apple’s news created turmoil in the marketing business sector since advertisers no longer will be able to target and track the success of their digital ads as efficiently and effectively. READ MORE

  3. 3. Circular Economy Experiments for Established Firms : A Business Model Perspective

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Lovisa Grönvik; [2021]
    Keywords : Circular economy; circular experimentation; value proposition; value creation; Cirkulär ekonomi; cirkulär experiment; värdeerbjudande; värdeskapande;

    Abstract : The circular economy has during the last decade gained traction within academia, politics, and business as it is expected to promote sustainable economic growth and tackle resource scarcity. Further, established firms have to be sustainable to create a future return and be competitive. READ MORE

  4. 4. Do we have a feasible case for an economy-wide UBI policy that is a Pareto Improvement over the status-quo?

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi; Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Pratanu Mitra; Mattias Windahl; [2021]
    Keywords : Universal Basic Income; Social Welfare; Financial Inter-mediation; Household Finance; Normative implications of UBI;

    Abstract : The question, merits and normative underpinnings of a Universal Basic Income policy have a long-standing genealogy in the various schools of thought that straddle economic reasoning. The demand for an exercise in dynamic general equilibrium macroeconomics, with microeconomic foundations, has been expressed by Ghatak and Maniquet (2019), Banerjee et al. READ MORE

  5. 5. Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Chathushee Purnima Jayamila Horanage; Miia-Riikka Hautala; [2021]
    Keywords : Social media micro influencer; content format; persuasive messaging; engagement; purchase intention; Fashion beauty industry;

    Abstract : The increased importance of social media influencers in marketing activities has been evident in recent years. The purpose of the thesis was to understand the cognitive processing of social media micro influencers’ content and the resultant behavioral outcome of follower engagement and purchase intention. READ MORE