Essays about: "micro-sized companies"

Found 3 essays containing the words micro-sized companies.

1. 1. Who are we? : Micro-sized companies’ corporate identity on social networking sites

   University essay from Umeå universitet/Företagsekonomi

   Author : Ida Hansén; Sara Fredriksson; [2018]
   Keywords : ;

   Abstract : Corporate identity is something every organization has (Bernstein, 1984, cited in Abratt, 1989, p. 69). Balmer (2001, p. 254 & 257) describes the concept with the question “Whatare we?”. READ MORE

3. 2. Micro sized retailers’ usage of e-CRM : A study about how far micro sized retailers have implemented e-CRM and exploration of what factors can describe their e-CRM adoption.

   University essay from Ekonomihögskolan, ELNU

   Author : Linda Sjögren; Fredrik Fagerström; [2012]
   Keywords : e-CRM; growth orientation; micro sized companies; retailers;

   Abstract : Title: Micro sized retailers usage of e-CRM: A study about how far micro sized retailers have implemented e-CRM and exploration of what factors can describe the e-CRM adoption   Course code: 4FE03E   Authors:        Fredrik Fagerström               880107                   Linda Sjögren                      880805   Research question: The research explores what factors can explain e-CRM adoption of micro sized retailers through 6 hypotheses, derived from literature review.   Purpose: The purpose of this study is to describe how far micro sized retailers have implemented e-CRM and explore what factors can describe their e-CRM adoption. READ MORE

4. 3. How can Relationship Marketing influence Micro-sized Family Businesses? A case study of “Casa Canela”

   University essay from IHH, Företagsekonomi

   Author : Lisa Gallay; Mihaela Iovu; [2011]
   Keywords : relationship marketing; family business; micro-sized companies;

   Abstract : Abstract Background: Micro-sized family businesses are facing great challenges in nowadays competitive markets. Marketing is one of the most essential fields if a company wants to suc-ceed. READ MORE