Essays about: "microfoundations of logics"

Found 1 essay containing the words microfoundations of logics.

  1. 1. "The client is always right" - How PR consultants respond to institutional pluralism

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Oskar Alktun; Hanna Svenonius; [2018]
    Keywords : institutional logics; institutional pluralism; microfoundations of logics; individual-level responses; public relations consultants;

    Abstract : This thesis advances the fairly nascent literature on how individuals respond to institutional pluralism by studying how Public Relations (PR) consultants relate to their clients. Consultants in general - and PR consultants in particular - act in a unique institutional context, where they must act in consideration of each client's institutional logic, as well as their own. READ MORE