Essays about: "middle class consumers"

Showing result 1 - 5 of 19 essays containing the words middle class consumers.

  1. 1. Do you purchase you-products? A quantitative study analyzing the mediating effects of self-congruence and satisfaction on the purchase intention of masstige home goods

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Kajsa Dahlberg; Vilgot Bergmark; [2023]
    Keywords : Masstige; Self-congruence; Purchase intention; Consumer behavior; Everyday products;

    Abstract : In contrast to earlier times, middle-class consumers are now more inclined to purchase products that offer superior quality and taste. The new middle segment is called "masstige" as it bridges the "mass" production of "prestige" items. READ MORE

  3. 2. The factors affecting young Chinese people’s fashion choices - The importance of conspicuous consumption

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Bo Ting Li; [2023]
    Keywords : conspicuous consumption; fashion consumption; young Chinese people; China’s economic growth; Chinese middle class; consumption factors; sustainability; Business and Economics;

    Abstract : The purpose of this paper is to explore the extent to which young Chinese consumers are making conspicuous consumption of fashion products. With China's increasingly rapid economic development, the income and consumption levels of the Chinese middle class are rising. READ MORE

  4. 3. The Production and Characteristics of an Orange Fleshed Sweet Potato Yogurt

    University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

    Author : Ariam Kunfu; [2023]
    Keywords : Sweet potato; fermentation; Ghana; yogurt; L. bulgaricus; S. thermophilus; food technology and nutrition; Agriculture and Food Sciences;

    Abstract : Yogurt is an ancient food, used for a better preservation of milk. Milk gets fermented by Streptococcus thermophilicus and Lactobacillus bulgaricus (lactic acid bacteria, LAB) which converts the lactose present in the milk to lactic acid. These probiotics support the microbial population balance of the gastrointestinal tract. READ MORE

  5. 4. “It’s like having three children when it comes to cooking with my husband”

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Kenza Podieh; [2021]
    Keywords : gender; doing gender; undoing gender; Community Supported Agriculture; voice centred relational method; Wales; socio-cultural domain; corporeal domian;

    Abstract : Within the last decades, alternative food production networks (AFN), which oppose the well-documented social, economic, and environmental flaws of the conventional food production system, have received increased attention by scholars. Yet, notions of gender often remain overlooked. READ MORE

  6. 5. Sustainable Consumption in Vietnam : An examination of the behavior of young consumers through the Motivation, Opportunity, and Ability Model.

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Christel Rydström; [2020]
    Keywords : Sustainable Consumption; Plastic; Perceptions; Vietnam; MOA-model; Young consumers; Local companies; Food; Social Sciences;

    Abstract : The purpose of this study is to contribute to the limited literature on sustainable consumption in Vietnam with a focus on the young urban consumer. Sustainable consumption is an important area to focus on as Vietnam is an emerging economy with a young population where consumption is increasing and where the young and fast-growing labor market underpins their economic prosperity. READ MORE