Essays about: "mikrobryggeribranchen"

Found 1 essay containing the word mikrobryggeribranchen.

  1. 1. Passion Driven Companies in a Profit Driven Industry : A qualitative study on how craft entrepreneurs’ motivations affect their perception of competitive strategy

    University essay from Umeå universitet/Företagsekonomi

    Author : Christopher Frisk; Alfred Johansson; [2018]
    Keywords : Microbrewery; Micro brewery; microbreweries; Competitive strategy; competitive strategies; motivations; drivers; craft entrepreneurs; porters generic strategies; ansoff matrix; coopetition; Mikrobryggeri; strategier; företagsstrategier; mikrobryggeribranchen; öl; ölbranchen;

    Abstract : The microbrewery industry is the fastest growing industry in Sweden. In seven years, the industry has grown by 832 percent. The dramatic increase of microbreweries has led to a highly competitive business environment for these entrepreneurs. READ MORE