Essays about: "millennial consumption values"
Found 5 essays containing the words millennial consumption values.
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1. Understanding In-game Purchase Behavior of Millennials in Mobile Battle Royale Games
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Background The consumer behavior of mobile game players, especially the main consumingforce - millennials, has started to gain more attention as the mobile game industryhas turned into one of the most profitable entertainment fields. Nevertheless, thereis no unified model to understand the in-game purchase behavior of all mobilegames since the strengthening factors in video games are divergent subject to thegame genre. READ MORE
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2. Efficient social media marketing for sustainable fashion companies : Increasing interest and engagement on Instagram among millennial males by appealing to their values.
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Purpose: The purpose of this paper is to identify how social media, specifically Instagram can be used to encourage interest among the millennial male for sustainable fashion products. The study contributes to give marketing insights and a broader understanding of the millennial male’s online behaviour, so that fashion companies within the sustainable sector of the industry can benefit from these when broadening their target market. READ MORE
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3. Encouraging pro-environmental behaviour amongst Millennials in Online Communities - The role of information and goal-frames on Instagram
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : With the aim to reduce the effects of anthropocentric climate change and achieve a more sustainable future, promotion of sustainable individual behaviour is just as essential as driving political and economic change. As social media are experiencing growth in popularity, online communities in which influencers act as opinion leaders are a promising tool to influence behaviour. READ MORE
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4. Millennial Consumption Values in Artificial Intelligence : An exploratory study of millennial consumer values in artificial intelligence
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Artificial intelligence is rapidly progressing and could be the next technological revolution we see. The idea of AI is no longer farfetched and is becoming more present; individuals are showing a very diverse set of opinions regarding AI. We are currently being the first generation of people to be introduced to AI assets. READ MORE
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5. The Millennial Mind : A qualitative study on how to communicate sustainability to reduce consumption
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background: The discourse of sustainable development has over the recent years become increasingly vital, due to the fashion industry´s over lyexcessive use of natural resources and contribution to hyperconsumption. Hyper-consumption is part of the consequences of marketing, and consumers regard marketing of sustainability to be unreliable. READ MORE
