Essays about: "millennials"

Showing result 16 - 20 of 217 essays containing the word millennials.

  1. 16. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?

    University essay from Göteborgs universitet/Graduate School

    Author : Aya Allali; Feiwei Lu; Heidi Botic; [2022-08-04]
    Keywords : Car subscriptions; Care by Volvo; Millennial consumers; loyalty; brand communities; social bonds on social media;

    Abstract : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. READ MORE

  3. 17. Millennials Transforming the Luxury Fashion Industry: An exploratory research about enabling a multidirectional service encounter online

    University essay from Göteborgs universitet/Graduate School

    Author : Agnes Ahlman; Elin Jansson; [2022-08-04]
    Keywords : Luxury; The Luxury Consumer; Millennials; Unidirectional factor; Multidirectional factors;

    Abstract : There is a growing apparent conflict within the luxury fashion industry in regards to the service encounter. This as luxury fashion brands are reluctant to digital change in their service practices while there is a growing expectation among the ‘new’ luxury consumer of millennials for brands to adapt to more interactive and digital practices. READ MORE

  4. 18. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victoria Petersson; Frida Brink; [2022]
    Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

  5. 19. How to narrow the intention-behaviour gap of sustainable textile consumption from the perspectives of retailers and Millennial consumers : A qualitative study in the Netherlands

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : R.J van den Bosch; Eleonora Vos; [2022]
    Keywords : Sustainable Consumption; Textile Industry; Sustainable Textile; Millennials; Intention-Behaviour Gap; Textile Retailers.;

    Abstract : Background: The textile and apparel industry is seen as one of the most polluting industries of these times. Consumers and retailers are both considered important stakeholders in the textile supply chain. READ MORE

  6. 20. Behavioral Patterns of Sweden ́s Millennials in Their Investment Activities for Fintech Product Development : An Empirical Study of Millennial Consumers in Sweden

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Asmik Arakelian; Kira Zhukova; [2022]
    Keywords : Fintech; Personal Investing; Personal Savings; Behavioural Research; Product Development; Fintech; Personlig Investering; Personligt Sparande; Beteendeforskning; Produktutveckling;

    Abstract : With the development of technologies, as well as the introduction of new regulations, the banking sector is facing increasing competition from Fintech startups and companies. This weakens the monopoly of banks on financial services, which can now be provided by various kinds of companies. READ MORE