Essays about: "milou klijn"

Found 1 essay containing the words milou klijn.

  1. 1. The Role of Consumer’s Self-Identity on Pro-Environmental Behavioral- and Loyalty Intentions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Buster Chuck Allan Grunau; Milou Cornelia Henrica Klijn; [2020]
    Keywords : Pro-Environmental Self-identity; Conspicuous Sustainability; Self-Congruence; Self-Brand Connection; Shopping Malls; Social Sciences;

    Abstract : Thesis Purpose: We aim to enhance the understanding of why Swedish consumers perform pro-environmental behaviors and how this can be influenced by managers and marketers in the shopping mall environment, making the mall more attractive and shoppers more loyal. Theoretical Perspective: We take on a sociological perspective by researching constructs based on identity theory, conspicuous consumption, and the theory of self-congruity. READ MORE