Essays about: "mislabelling"

Found 1 essay containing the word mislabelling.

  1. 1. Did you read the label? : an exploratory study on grocery shoppers’ brand loyalty and purchase intentions

    University essay from Högskolan Kristianstad/Avdelningen för ekonomi

    Author : Christopher Lundquist; Anders Mohammad; [2020]
    Keywords : Branding; brand loyalty; unethical marketing; mislabelling; level of involvement; purchase intentions; word-of-mouth;

    Abstract : Due to the rise of the internet, the mislabelling of food products has turned into a well-known phenomenon. There is an unsolved paradox concerning how the act of mislabelling may influence brand loyal grocery shoppers’ loyalty and purchase intentions towards their favourite food brands. READ MORE