Essays about: "mnc in india"

Showing result 1 - 5 of 7 essays containing the words mnc in india.

  1. 1. The Management of Risks and Crises within MNCs - A case study of Volvo Group and its Business Areas

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Hertzberg; Philip Lundén; [2021-06-28]
    Keywords : Disruptions in Supply Chains; MNCs in the Automotive Industry; Supply Chain Risk Management; Crisis management; Resilience;

    Abstract : Recent global crises have shed light on the importance of having good risk and supply chain risk management processes in place. Prior research has mainly focused on risk identification and risk management strategies. Few studies have examined supply chain risk management during an ongoing global crisis, especially in MNCs. READ MORE

  3. 2. Internationalization of Small and Medium-Sized Enterprises towards an Emerging Market : A study of Swedish Tech Companies in India

    University essay from Södertörns högskola/Företagsekonomi

    Author : Prachi Laxman; Ferha Ahmed Shameil; [2020]
    Keywords : Born Global; SME; Business Network; Brand Strategy; Internationalization; Emerging Market; Tech and Digitalization; Born Global; SMF; Affärsnätverk; Varumärkesstrategi; Internationalisering; Tillväxtmarknad; Tech och Digitalisering;

    Abstract : The changes in consumer patterns, digitalization, and the augmented diplomatic relation between Sweden and India has opened new opportunities for Swedish small- and medium-sized enterprises (SMEs) to enter the Indian market, which is characterized as an emerging market. Although SMEs often have scarce resources, they are succeeding in entering foreign markets and competing with Multinational corporations (MNCs). READ MORE

  4. 3. Institutions, Transaction Costs and Entry Mode Decisions : The Case of Swedish SMEs in India

    University essay from Institutionen för marknadsföring (MF)

    Author : Sebastian Laier; Marieke Schramma; [2013]
    Keywords : SME; India; Institutions; Asset Specificity; Behavioral Uncertainties; Entry Modes;

    Abstract : In the current third wave of internationalization companies from mature markets are investing in emerging markets and increase their foreign activities. For this internationalization process, companies need to enter the market with an appropriate entry mode strategy. READ MORE

  5. 4. Knowledge Transfer between Swedish firms andtheir Indian sales units: : Enablers, impediments, and the importance oforganizational culture

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Marcus Lövnord; Magnus Hölcke; [2011]
    Keywords : Case Studies; Knowledge trasfer;

    Abstract : The purpose of this study is to explore knowledge transfer between Swedish firms and their Indian sales units. We maintain that knowledge is a strategic contributor to the firm and that it is crucial to leverage knowledge to newly established subsidiaries abroad as selling-related knowledge is the key driver of sales performance. READ MORE

  6. 5. Customer Value Over price in the Battle for More Market share -a case study of Alfa Laval India Limited

    University essay from Göteborgs universitet/Graduate School

    Author : Vinita Batra; Jessica Lister; [2010-06-16]
    Keywords : Value creation; Value communication; Price; Price wars; Factors of value; Leveraging values; Market share; Emerging market;

    Abstract : To optimize performance and create competitive advantage, which ultimately leads to greater market share, firm knowledge and understanding of where customer value resides is of upmost importance. Theory indicates that price is a significant factor affecting purchasing decisions but is considered to be of lesser importance for long-term commitments between firms where other factors of customer value play a greater role. READ MORE