Essays about: "mncs"

Showing result 1 - 5 of 245 essays containing the word mncs.

  1. 1. THE GLOBAL BRAND AS A HEADQUARTERSUBSIDIARY DYNAMIC - A SINGLE CASE STUDY ON THE DYNAMICS OF INFLUENCING A GLOBAL BRAND

    University essay from Göteborgs universitet/Graduate School

    Author : Thomas Hendrik Kok; Nicholas P. Kähr; [2023-07-19]
    Keywords : Global Brand; Charter; Mandates; Headquarter Subsidiary Relationships; IR Framework; Corporate Branding; Case Study;

    Abstract : The topics of headquarter subsidiary relationships, global branding, and subsidiary charter and mandates all are widely studied fields. However, there seems to be a gap in bridging these fields of study. READ MORE

  3. 2. How will services change MNC’s business models under a circular economic background?

    University essay from Göteborgs universitet/Graduate School

    Author : Zhe Yu; [2023-07-19]
    Keywords : Circular Economy; Linear business model; Circular business model; Product-Service system; Business Model Canvas; Product; Service; Value chain; Sustainable;

    Abstract : The subject of this research is to find out how the MNCs can change from a traditional product-oriented business to a more service-oriented business. The study discusses and analysis on three types of product-service systems, under the structure of Business Model Canvas, with consideration of the previous studies, and aims at covering the entire MNC value chain. READ MORE

  4. 3. How do firms acquire strategic human resources for facilitating innovation - A multiple-case study of MNCs which have headquarters in European context

    University essay from Göteborgs universitet/Graduate School

    Author : Zhixing Zhao; Alessia Mazzalai; [2023-07-19]
    Keywords : ;

    Abstract : Nowadays, firms are required to adapt to new innovations trend which is driven by technology, products and business mode. Organizations are facing the challenge of both electrification and automation. As big players, multinational corporations (MNCs) are facing global competition in their business. READ MORE

  5. 4. Assessing Subsidiary Performance in a Multinational Context - A single case study investigating practical procedures for performance measurement and underlying factors for performance creation.

    University essay from Göteborgs universitet/Graduate School

    Author : Simon Anderberg; Simon Eliasson; [2023-07-18]
    Keywords : Performance; Subsidiary Measurement; Network Measurement; Capability Measurement; Performance Measurement System;

    Abstract : The path for successful performance is uncertain for any corporation, where there is no concise definition of performance and the objective of the organisation. The uncertainties and challenges related to the management of Multinational Corporations (MNCs) complicates the performance assessment of subsidiaries. READ MORE

  6. 5. WHAT CHANGES WHEN YOU USE ENGLISH AT WORK? A STUDY OF ENGLISH AS A LINGUA FRANCA IN MULTINATIONAL CORPORATIONS IN CHINA

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Huan Luo; [2023-02-17]
    Keywords : English; English as a lingua franca; ELF; intercultural communication; workplace; multinational corporations; MNCs; China;

    Abstract : This study investigated when Chinese business professionals use English as a lingua franca to communicate in the workplace, what changes, and why and how the changes happen. 14 respondents who had Chinese as L1 and English as at least one of their working languages participated in the open-ended questions survey. READ MORE