Essays about: "mne strategy"

Showing result 1 - 5 of 14 essays containing the words mne strategy.

  1. 1. Leading the Change - Digital Leaders Facilitating MNEs’ Investment Behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Patricia Jahn; Veronika Barta; [2023-07-19]
    Keywords : Digital investment behaviour; Digital transformation; Digitalisation; Digital leadership; Organisational change; Digital capabilities; Digital strategy;

    Abstract : In our ever-changing world guided by technological advancements and data-driven disruptions, enterprises need adaptation and development strategies to stay competitive. Digital transformation (DT) has great potential to help organisations maintain their market position in these turbulent times. READ MORE

  3. 2. Using Business Networks in the Internationalization Process for Small and Medium Enterprises

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Axel Widén; Carl Sandsten; [2022]
    Keywords : Internationalization Process; Business Networks; Relationship Commitment; SME; Internal Stimuli; External Stimuli; Entry Mode; Soft Service Firms.;

    Abstract : Globalization in the business environment today is something that affects almost every firm around the world. It has given opportunities not only to multinational enterprises (MNE) but also to small and medium enterprises (SME). READ MORE

  4. 3. Human Resource Management 4.0: Challenges in Global Talent Management and Employer Branding in the Automotive Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexa Maren Kemp; Romina Spielmann; [2021]
    Keywords : Human Resource Management; Global Talent Management; Employer Branding; Integration-Responsiveness Tensions; Industry 4.0; Automotive Industry; Business and Economics;

    Abstract : This study examines the challenges related to global talent management (GTM) and employer branding (EB) strategies of multinational enterprises (MNE) within the automotive industry. Caused by increasing global talent shortages, the practices of GTM and EB have gained much attention in academic literature but are argued to be subject to integration-responsiveness tensions based on endogenous and exogenous factors. READ MORE

  5. 4. Key factors for success in SMEs for developing market shares in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Anton Allmén Sjöberg; Jakob Nordström; [2019]
    Keywords : SME; competitive advantage; resources; internationalization; strategy; MNE; Små och medelstora företag; resurser; internationalisering; strategi; multinationella företag;

    Abstract : Competitive advantage has been an important aspect of strategy ever since Porter introduced the term in 1985. Today, small and medium enterprises (SME) make up a large part of the world´s economy. SMEs often operate in fast changing markets where innovation and growth are essential for success. READ MORE

  6. 5. Entry Mode Strategies of Advanced Market Economies into Emerging Markets of Sub-Saharan Africa: The example of a power generation MNE

    University essay from Göteborgs universitet/Graduate School

    Author : Jude Nkeme Ngambong; [2017-09-05]
    Keywords : Internationalization; advanced economies; entry modes; entry barriers; foreign direct investment; Sub-Saharan Africa;

    Abstract : Since the last decades researchers in the internationalization of firms have mainly focused on internationalization in developed markets and Asian emerging markets. Until recently, less attention has been devoted towards understanding how firms from advanced economies establish themselves in underdeveloped countries. READ MORE