Essays about: "mobile churn"

Showing result 1 - 5 of 12 essays containing the words mobile churn.

  1. 1. Will I Stay or Will I Churn?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : William Broman; Philip Eriksson; [2021]
    Keywords : churn prediction; neural network; habit; big data; logistic regression;

    Abstract : Big data is transforming the way we understand and predict user behavior. One of these areas is customer churn prediction in mobile apps. This quantitative case study investigates which variables predict churn in a mobile wellness app, for the first week of use. READ MORE

  3. 2. Predicting and Explaining Customer Churn for an Audio/e-book Subscription Service using Statistical Analysis and Machine Learning

    University essay from KTH/Matematisk statistik

    Author : Kajsa Barr; Hampus Pettersson; [2019]
    Keywords : Statistics; Machine learning; customer churn; random forest; logistic regression; Statistik; Maskininlärning; random forest; logistisk regression; kundbortfall;

    Abstract : The current technology shift has contributed to increased consumption of media and entertainment through various mobile devices, and especially through subscription based services. Storytel is a company offering a subscription based streaming service for audio and e-books, and has grown rapidly in the last couple of years. READ MORE

  4. 3. Identifying Early Usage Patterns That Increase User Retention Rates In A Mobile Web Browser

    University essay from Linköpings universitet/Databas och informationsteknik

    Author : Pontus Persson; [2017]
    Keywords : data mining; retention; churn; association analysis; association rule; clustering; DBSCAN;

    Abstract : One of the major challenges for modern technology companies is user retentionmanagement. This work focuses on identifying early usage patterns that signifyincreased retention rates in a mobile web browser.This is done using a targetedparallel implementation of the association rule mining algorithm FP-Growth. READ MORE

  5. 4. Evaluation of the Profitability of Quality of Experience-based Resource Allocation Deployment in LTE Network : A Techno-economic Assessment based on Quality of Experience in Video Traffic

    University essay from KTH/Radio Systems Laboratory (RS Lab)

    Author : Uri Arta Ramadhani; [2017]
    Keywords : Quality of Experience; radio resource management; video quality; mean opinion score; revenue loss; upplevad kvalitet; radio resurshantering; videokvalitét; medelvärde av graderingarna; inkomstförlust;

    Abstract : In the current mobile telecommunication market, with slow growth in mobile subscriptions and increasing traffi demand, each mobile operator needs to manage their customer loyalty in order to maintain position in the market. To retain their customer's loyalty, the user quality of satisfaction needs to be preserved. READ MORE

  6. 5. Customer Churn Predictive Heuristics from Operator and Users' Perspective

    University essay from Blekinge Tekniska Högskola/Institutionen för kommunikationssystem

    Author : CHANDIRI MOUNIKA REDDY; [2016]
    Keywords : Churn Prediction; Data mining; Telecommunication;

    Abstract : Telecommunication organizations are confronting in expanding client administration weight as they launch various user-desired services. Conveying poor client encounters puts client connections and incomes at danger. One of the metrics used by telecommunications companies to determine their relationship with customers is “Churn”. READ MORE