Essays about: "mobile commerce"

Showing result 11 - 15 of 75 essays containing the words mobile commerce.

1. 11. Introduction of a New Digital Technology in the M-Commerce Industry

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Mohamed Hafi; [2020]
   Keywords : Customer experience; Technology; Ethics; M-commerce; Convenience; Enjoyment; Time distortions; Trust; Privacy concerns; Business and Economics; Social Sciences;

   Abstract : The objective of this study is to explore a new synthesized field and contribute to a better understanding of customer experience in relation to the introduction of new digital technologies focusing on the m-commerce industry. The core fields involved in the synthesis include technology, customer experience and ethics. READ MORE

3. 12. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Tim de Verdier Below; Florian Istrefi; Arvid Karlefors; [2020]
   Keywords : value creation; value co-creation; relationship marketing; marketing; mobile commerce; electronic commerce; social commerce.;

   Abstract : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. READ MORE

4. 13. Self transportation of goods for consumers from a retail store: A Pilot study

   University essay from Lunds universitet/Förpackningslogistik

   Author : Shebin Thomas; [2020]
   Keywords : Supply chain management; consumers; last-mile delivery; retail management; self-service; packaging design; packaging logistics.; Technology and Engineering;

   Abstract : The Last-mile delivery is seen as an emerging attention due to the increased focus on e-commerce and Omni-channel retailing. Due to these and since it involves end consumers, organizations look for innovative solutions to provide customers with a service fulfillment option. READ MORE

5. 14. Electronic commerce : Consumers’ perception of mobile social commerce in Sweden

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Sadaoui Mehenni; [2020]
   Keywords : E-commerce; M-commerce; S-commerce; MS-commerce; Consumers’ perception; Shopping motivation; UTAUT2;

   Abstract : The evolution of mobile telephony and social media platforms gave birth to different new concepts of electronic commerce (e-commerce), such as mobile commerce (m-commerce) and social commerce (s-commerce). In 2014 a new concept called mobile social commerce (mscommerce) was introduced. READ MORE

6. 15. The Application of the Extended Technology Acceptance Model in Different Cultural Contexts to Understand Mobile Payment Adoption : A comparative study between China and Sweden 

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Yusha Zhang; Klavdija Zalar; [2020]
   Keywords : mobile payment; mobile-commerce; user adoption; UTAUT; China; Sweden; culture; Hofstede; behavioural intention; perceived information security;

   Abstract : Rapid technological progress has transformed our daily activities. One of these is how we pay for goods. Mobile payment is a payment option with great potential, but it is still struggling to become part of individuals' daily life. Previous research shows that adoption and acceptance of mobile payment vary widely between different countries. READ MORE