Essays about: "mobile commerce"

Showing result 16 - 20 of 75 essays containing the words mobile commerce.

  1. 16. The Impact of Third-Party Payment on Traditional Banking Industry in China

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Bing Lai; [2019]
    Keywords : Third-party payment; Finance innovation in China; Challenge of traditional banking; non-interest income profitability; finance regulation; Business and Economics;

    Abstract : The payment method is under transition making the world step into a digital and mobile oriented chapter. With the development of integration between internet technology and financial functions, China expects to have a large number of mobile payments from its citizens as a result of the population size. READ MORE

  3. 17. Behavioural Intention in the M-commerce : A study of the usage of M-commerce applications in Indian market

    University essay from Högskolan i Jönköping/IHH, Informatik

    Author : Jincy Kadukoyickal Jose; [2019]
    Keywords : M-commerce; Behavioural Intention; UTAUT2;

    Abstract : Background: Online shopping through mobile has become very popular around us today because of the unique value proposition of providing easily personalized, local goods and services at any time and anywhere. However, still, there are some challenges for users to adopt m-commerce as whole. READ MORE

  4. 18. User Preferences of Application Attributes During Product Browsing : An Investigation of Customer Experience in Fashion E-Commerce

    University essay from Linköpings universitet/Logistik- och kvalitetsutveckling

    Author : Anton Johansson; Christoffer Sjöholm; [2019]
    Keywords : Quality; Customer Experience; User Experience; Customer Satisfaction; Theory of Attractive Quality; Kano Model; Mobile Application; Fashion Industry.;

    Abstract : In a fast-changing retail environment, including hard competition and demanding consumers, the customer experience of the purchasing service is crucial to gain a competitive advantage. Since consumers are to some extent moving from offline to online, and from desktop shopping to purchasing clothing in a mobile application, there is a need for investigating consumers expectations of their experience of a mobile application. READ MORE

  5. 19. ROI Calculation on Online Controlled Experiment

    University essay from Lunds universitet/Matematisk statistik

    Author : Richard Wang; [2019]
    Keywords : A B testing; Online Controlled Experiments; Return on Investment; ROI; Mathematics and Statistics;

    Abstract : As online services such as e-commerce and mobile applications keeps growing, the need of optimizing the user experience does as well. By conducting Online Controlled Experiments, companies can get an insight to which features, design choices and implementations that users enjoy the most. READ MORE

  6. 20. How To Create A User Friendly Shopping Experience with 3D

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Fredrik Heiding; [2019]
    Keywords : ;

    Abstract : Recent advancements in the hardware of computers and cell phones, as well as improvements in general mobile data connections have made the use of 3D technologies more relevant. This is further increased by the attention given to augmented reality (AR) and virtual reality (VR) as of late. READ MORE