Essays about: "mobile commerce"

Showing result 21 - 25 of 75 essays containing the words mobile commerce.

  1. 21. Designing useful and effective mobile tools to assist light designers’ work process

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Olivia Bengtsson; [2019]
    Keywords : Light designer; Color temperature; Customer Experience; Smart Lightning;

    Abstract : I takt med att e-handeln växer sig större behöver fysiska butiker blir allt mer upplevelseinriktad och leverera unika kundupplevelser för att inte mista sina kunder. Ljus och belysning är en viktig komponent för att påverka kundupplevelse, eftersom ljus direkt påverkar komfort och navigering i butiken. READ MORE

  3. 22. Mobile or Computer: Does it Matter? - A quantitative study investigating the effect of device experience in an online store context, on perceived visual complexity and processing fluency

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Alexandra Ridderbjelke; Linnea Törnvall; [2019]
    Keywords : Visual complexity; Processing fluency; Device; Online store environment;

    Abstract : E-commerce continues to transform the retail landscape at a fast pace, at the same time computer-access to online stores has gained competition from mobile-access. Consequently, the interest in how these devices and their inherent characteristics affect the consumers' perception of the content and behavioural intentions, has grown from both practitioners and academia. READ MORE

  4. 23. Implementing an Address System in Uganda : How will it Affect Commerce?

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : THERESE JERNBECK; [2018]
    Keywords : Uganda; address system; digital solution; infrastructure; commerce; Uganda; adressystem; digitala lösningar; infrastruktur; handel;

    Abstract : Uganda is a low-income country in eastern Africa which has experienced social and economic improvements since the mobile phone was launched (Deloitte, GSMA, and Cisco, 2012). The positive attitude towards mobile solutions contributes to the country´s growth in the international world, even if some circumstances are blocking the full potentials (African Development Bank, 2014). READ MORE

  5. 24. Mobile Commerce : The retail ecosystem in the technological transition

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Franziska Nagel; [2018]
    Keywords : Transformation; transition; organizational change; m-commerce; mobile commerce; technology development; information technology; ecosystem; ecosystem relations;

    Abstract : The purpose of this study is to problematize the technological transition from traditional retail to mobile commerce, its following challenges, and its impact on organizations. Further, to highlight what companies need in order to consider the implemention of this technological transition. READ MORE

  6. 25. A Framework for Integrating Shopping Cart Software in Mobile Applications (FISCSiMA)

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Valtteri Lehtinen; Jacob Kristersson; [2018]
    Keywords : e-commerce; Shopping cart software; mobile application; framework; integration; e-handel; kundvagns mjukvara; mobila applikationer; ramverk; integration;

    Abstract : Today an increasing share of shopping is happening online. The purchases are often made on online stores that are in turn often managed by software called shopping cart software. Simultaneously a new shift is underway in the e-commerce market where more and more purchases are made from mobile phones. READ MORE