Essays about: "mobile customer relationship management mCRM"

Found 4 essays containing the words mobile customer relationship management mCRM.

  1. 1. Mobile CRM (mCRM) : A CASE STUDY OF MOBILE CRM STRATEGIES

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Rehan Shaikh; [2015]
    Keywords : Customer relationship management CRM ; mobile CRM mCRM ; mobile services; customer loyalty; customer acceptance; technology acceptance model;

    Abstract : Mobile technology has evolved drastically over the years, and so has the customer’s perception of and expectations on mobile services. Mobile phones have become the essential part of customer’s life style and they expect consumer services to be available on mobile phone. READ MORE

  3. 2. The net benefits of Mobile Customer Relationship Management

    University essay from Lunds universitet/Institutionen för informatik

    Author : Leif Nordstrand; Gargi Varu; [2011]
    Keywords : mCRM; CRM; mobile; handheld; informatics; Social Sciences;

    Abstract : The purpose of our study is to gain better understanding on the net benefits of Mobile Customer Relationship Management (mCRM) from the perspectives of suppliers, resellers and customers. By studying and comparing different views of supplier, reseller and customer, we are interested to investigate if the implementation of mCRM will deliver the net benefits to an organization as its marketing message states, e. READ MORE

  4. 3. Data Mining and Mobile CRM : An Update

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Turk; [2007]
    Keywords : mobile customer relationship management mCRM ; electronic customer relationship management eCRM ; short messaging service SMS ;

    Abstract : In recent years, an element of CRM; eCRM has become a topic of major importance. However, the wireless medium as an element of CRM is rarely taken into consideration and the literature concerning mCRM is scarce. READ MORE

  5. 4. Mobile Customer Relationship Management : A study of barriers and facilitators to mCRM adoption

    University essay from IHH, Informatik

    Author : Yohannes Belachew; Amanda Hoang; Joseph Kourieh; [2007]
    Keywords : mCRM; CRM; mobile technology; mobile CRM; customer relationship management;

    Abstract : Managing customer relations had become a necessity for companies who want to succeed in today’s customer oriented market. New systems are developed that allow firms to manage and govern their relationships to the customers. READ MORE