Essays about: "mobile internet marketing"

Showing result 1 - 5 of 25 essays containing the words mobile internet marketing.

  1. 1. Machine Learning Based Modulation and Coding Scheme Selection

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Michel Chamat; Bersi Dimitrios Kodra; [2019]
    Keywords : Machine Learning; ML; Modulation and Coding Scheme; MCS; Scheduler; Scheduling; Technology and Engineering;

    Abstract : In wireless communication, resources like bandwidth and energy are scarce and extremely valuable, any system should serve as many users as possible while preserving high Quality of Service (QoS) for the best user experience. Accordingly, the Base Station (BS) has the responsibility to optimally schedule its resources to the users based on the available information. READ MORE

  2. 2. The effect of influencer marketing in dense content on brands on Instagram

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Evelina Johansson; Frida Svensson; [2018]
    Keywords : Dense Content; Online Branding; Influencer Marketing; Instagram;

    Abstract : Due to digitalization, marketing has shifted from traditional media into being common on the internet today. Dense content marketing is argued to be the strategy which is the most suitable for today’s online-society. READ MORE

  3. 3. Factors influencing the usage intention of mHealth apps : An Empirical Study on the example of Sweden

    University essay from Karlstads universitet; Karlstads universitet

    Author : Valerie Altmann; Maike Gries; [2017]
    Keywords : mHealth; mobile health; mHealth applications; TAM; Technology Acceptance Model; healthcare; ICT;

    Abstract : Technology has taken over tasks that were originally carried out by professionals in all different kinds of industries and sectors ranging from self-check in at airports to money transfer via mobile devices. In the healthcare sector the internet has become one main information resource for health-related issues and with the introduction of mobile devices such as smartphones the mHealth market has evolved. READ MORE

  4. 4. Factors affecting the proportion of smartphone usage at Flygresor.se

    University essay from KTH/Matematisk statistik; KTH/Matematisk statistik

    Author : Gabriella Andersson; Louise Karlsson; [2017]
    Keywords : ;

    Abstract : Digitization has changed the way people access the internet. Smartphones is soon to be the preferred internet access device leading us into a new generation of e-commerce, namely mobile commerce or m-commerce. The on-going transition, from desktop to smartphone has led to an uprising problem for companies within the area of e-commerce. READ MORE

  5. 5. How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema

    University essay from KTH/Industriell marknadsföring; KTH/Industriell marknadsföring

    Author : PATRIK BERN; Joakim Larsen; [2016]
    Keywords : Self-scanning solutions; Northeastern American Food Retail; Omni-channel retailing; Customer Experience; Relationship Marketing; Industrial Marketing; Change Management; Entry Mode Theories;

    Abstract : The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. READ MORE