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Showing result 1 - 5 of 27 essays matching the above criteria.
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1. China Influencer E-commerce Livestreaming Marketing Strategy Research
University essay from Jönköping University/Internationella HandelshögskolanAbstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE
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2. The dependence on staying updated : a social practice approach to consumption of personal electronics
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : The Swedes are consuming personal electronics like never before, despite knowledge of environmental and social issues that comes with production, use and waste management of these products. The aim of this study is therefore to develop a deeper understanding of the practice of consuming electronics and its sustainability aspects. READ MORE
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3. Machine Learning Based Modulation and Coding Scheme Selection
University essay from Lunds universitet/Institutionen för elektro- och informationsteknikAbstract : In wireless communication, resources like bandwidth and energy are scarce and extremely valuable, any system should serve as many users as possible while preserving high Quality of Service (QoS) for the best user experience. Accordingly, the Base Station (BS) has the responsibility to optimally schedule its resources to the users based on the available information. READ MORE
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4. The effect of influencer marketing in dense content on brands on Instagram
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Due to digitalization, marketing has shifted from traditional media into being common on the internet today. Dense content marketing is argued to be the strategy which is the most suitable for today’s online-society. READ MORE
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5. Factors influencing the usage intention of mHealth apps : An Empirical Study on the example of Sweden
University essay from Karlstads universitetAbstract : Technology has taken over tasks that were originally carried out by professionals in all different kinds of industries and sectors ranging from self-check in at airports to money transfer via mobile devices. In the healthcare sector the internet has become one main information resource for health-related issues and with the introduction of mobile devices such as smartphones the mHealth market has evolved. READ MORE