Essays about: "mobile internet marketing"

Showing result 11 - 15 of 27 essays containing the words mobile internet marketing.

  1. 11. Attitude towards mobile advertising and purchase intention of Swedish customers : A quantitative study on the impact of message content and flow experience

    University essay from Umeå universitet/Företagsekonomi

    Author : Madawa Abeywickrama; Jana Vasickova; [2014]
    Keywords : ;

    Abstract : Due to the rapid technological development in information technologies, and mobile phone industry the usage of smart phone became a new trend consequently leading to more than one billion Smartphone users in the world. One of the most significant characteristic of those users is their growing need to be always connected to the Internet. READ MORE

  3. 12. Branding through mobile applications : - A case study of Swedish campaign applications

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Henrik Vikström; Caroline Zheng; [2013]
    Keywords : Mobile applications; Innovative marketing and branding; Brand awareness; Brand identity; Brand relationship; Mobile strategy;

    Abstract : We are a few years into a paradigm shift where mobile Internet usage around the world is increasing fast. Smartphones have in Sweden become the device a substantial proportion of the population have, and companies have seen them as a new way to communicate with consumers. READ MORE

  4. 13. Designing User Interfaces for Mobile Web

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : Daniel Eriksson; Karl Löfholm; [2012-08-06]
    Keywords : Mobile Web; Mobile Frameworks; GUI Design; Interaction Design; jQuery Mobile;

    Abstract : The popularity of modern mobile phones has led to more people using their mobile phones to access the Internet. The majority of web sites today are not designed to adapt to the smaller screens and other limitations of mobile devices. READ MORE

  5. 14. Mobile Search : An empirical investigation of the next big thing

    University essay from Ekonomihögskolan, ELNU

    Author : Louise Bäcke; Ellinor Hansen; Linnea Johansson; [2012]
    Keywords : Marketing strategy; Mobile marketing; Mobile search; Search Engine Marketing SEM ; Search Engine Optimizing SEO ; Innovation diffusion theory IDT ;

    Abstract : The remarkable spread of the Internet has generated new opportunities for companies to promote themselves and communicate with their customers. The most used Internet service of finding information today is search engines (e.g. Google, Bing, Yahoo) were almost three million searches are preformed every minute worldwide. READ MORE

  6. 15. Does Wrapp help companies create brandadvocates?

    University essay from KTH/Industriell marknadsföring

    Author : LIVA LAGER; CHARLOTTE EKENGER; [2012]
    Keywords : Brand advocates; brand ambassador; brand champions; friend-2-friend marketing; mobile; Brand advocates; brand ambassador; brand champions; friend-2-friend marketing; mobile;

    Abstract : Internet med dess sociala nätverk som blivit till mediekanaler har kommit att förändra vårt beteende när det gäller hur vi kommunicerar och vad vi kommunicerar. Det senaste skiftet representeras av förskjutningen från datorn till mobilen dit alltmer aktivitet flyttas. READ MORE