Essays about: "mobile lbs retail applications"

Found 1 essay containing the words mobile lbs retail applications.

  1. 1. What's in it for me? A qualitative study of consumers’ sensemaking and value creation using mobile location-based service retail applications

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Johan Ekendahl Gladh; Julia Bergström; [2017]
    Keywords : digitalisation; sensemaking; retail digitalisation; value co-creation; mobile lbs retail applications; Social Sciences;

    Abstract : The research on digitalisation has experienced a shift in the last decade, and animportant facilitator of the effects of business World digitalisation is the increased use of mobile devices. Furthermore, research on value creation has also gone through changes recently. READ MORE