Essays about: "mobile phone marketing"
Showing result 1 - 5 of 25 essays containing the words mobile phone marketing.
-
1. Brand avoidance among the Chinese consumers in the mobile industry : The main drivers of the brand avoidance among the Chinese customers with the quantitative description.
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Brand avoidance is a new topic in consumer behavior research. The purpose of the study was to find the main driver(s) of the brand avoidance behavior among the Chinese mobile consumers. The study was based on the core framework of Lee, et al. (2009) and Knittel et al (2016). READ MORE
-
2. Marketing Strategies of Chinese Mobile Phone MNCs in the European Market : - A Case Study of Huawei
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The rapid popularisation of smartphones and the growth of the industry has attracted a large number of Chinese manufacturers. In terms of the long-term development and the increase of benefits, numerous Chinese manufacturers turn to the European market to seek the opportunities. READ MORE
-
3. Mobile Money in developing markets : What should Mobile Money providers consider when trying to drive activity from the already registered user base?
University essay from KTH/Hållbarhet och industriell dynamikAbstract : For the past decade, there has been many innovations made to the mobile phone and new features such as payments have been added to the mobile phone’s capabilities. East Africa is the region with the fastest uptake and highest adoption rates of mobile money in the world. READ MORE
-
4. Attitude towards mobile advertising and purchase intention of Swedish customers : A quantitative study on the impact of message content and flow experience
University essay from Umeå universitet/FöretagsekonomiAbstract : Due to the rapid technological development in information technologies, and mobile phone industry the usage of smart phone became a new trend consequently leading to more than one billion Smartphone users in the world. One of the most significant characteristic of those users is their growing need to be always connected to the Internet. READ MORE
-
5. Using the DIAL Protocol for Zero Configuration Connectivity in Cross-Platform Messaging
University essay from Linköpings universitet/Interaktiva och kognitiva system; Linköpings universitet/Tekniska högskolanAbstract : Today's living room context offers more and more possibilities when it comes to when and how to interact with the television and media content offerings. Buzzwords such as "TV Everywhere" is something that both hardware manufacturers, content providers and television networks are pursuing to great lengths. READ MORE