Essays about: "mobile social games"

Showing result 1 - 5 of 25 essays containing the words mobile social games.

  1. 1. Diablo: Immortal, A Pay-to-Win Study

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Keming Zhang; Ruiqi Liu; [2023]
    Keywords : Pay-to-Win; Free-to-Play; Mobile Game; Theory of Consumption Value;

    Abstract : Background: P2W games (Pay-to-Win) occupy a significant position in the Chinese gaming market, attracting a large number of players to participate and spend money. However, there is still a knowledge gap in understanding the motivational factors behind the behavior and psychology of Chinese players in terms of their purchase motivation in specific games Diablo: Immortal. READ MORE

  3. 2. Power dynamics and order formation in mobile MOBA games : a Foucauldian analysis of "Honor of Kings"

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Shuaijun Zhang; [2023]
    Keywords : Social Sciences;

    Abstract : Video games can be seen as a media that immerses players. The formation of a good game order is an important guarantee for players to engage in electronic games. This paper selects the most popular mobile MOBA game in China, "Honor of Kings," as the research object to analyze the formation process of the game order. READ MORE

  4. 3. Video Ad Attributes and Engagement Intentions: A quantitative study of the effects of video ad attributes on viewers' engagement intentions

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : YueXin Zhou; Hanwen Wu; [2021]
    Keywords : Mobile Games; Video Ads; Engagement Intentions; Ad Attributes; Social Media;

    Abstract : Mobile games have become more popular around the world, especially during the time of COVID-19. As a result, mobile game publishers spend more resources on mobile game marketing, and video ads have become a practice that is widely adopted. READ MORE

  5. 4. Designing for Engagement: Effects of Social Features in Mobile Manager Games

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Viktor Åhlund; [2020]
    Keywords : ;

    Abstract : Mobile gaming was in 2019 the biggest revenue-creating area of gaming, beating all other forms of gaming combined. Despite this, mobile manager games are still a fairly unexplored genre. The thesis explores the area of social features in these kinds of games. READ MORE

  6. 5. The relationship between Internet Gaming Disorder and popular game titles in 2018

    University essay from Göteborgs universitet/Psykologiska institutionen

    Author : Theo Toresson; [2019-01-14]
    Keywords : ;

    Abstract : Problematic gaming has been known to clinicians and researchers for decades. In recent years the phenomenon has received enough attention to give rise to a debate on classification as a disorder. READ MORE