Essays about: "mobile telecommunication branding"

Found 1 essay containing the words mobile telecommunication branding.

  1. 1. Corporate branding and customer’s purchase preferences in mobile phone telecommunication

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Rehan Arshad; Aitzaz Saeed; [2008]
    Keywords : Corporate branding; Services Quality; Loyalty Trust; Price; Switching and Mobile Telecom service providers;

    Abstract : This research is carried out to know the role of corporate branding in mobile phone telecommunication along with different influencing factors involved in the purchase of mobile telephone connections. This thesis discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has. READ MORE