Essays about: "mobile telecommunication industry in Ghana"

Found 2 essays containing the words mobile telecommunication industry in Ghana.

1. 1. The effects of price promotions on building a customer base within the Ghanaian mobile Telecommunication industry; the case of Vodafone Ghana

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Emmanuel Yaw Buabeng; Anthony Kweku Sam; [2011]
   Keywords : Consumers; sales promotions; marketing communications; customer base; service providers; telecom operators;

   Abstract : The recent advances in telecommunication have led to increase in the number of subscriptions to mobile telecommunication networks in Ghana. In today’s competitive telecom market place several marketing communication tools are used by telecom operators in Ghana to retain existing customers and also add on to their customer base. READ MORE

3. 2. Bankruptcy and Financial Distress Prediction in the Mobile Telecom Industry

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Bright Kpodoh; [2010]
   Keywords : Bankruptcy prediction models; Multivariate Discriminant Analysis; Financial Distress; Financial Ratio; Corporate Failure; Corporate Governance; Telecommunication Competition;

   Abstract : Background and Problem Discussion: Signs of eminent business failure are usually evident long before official bankruptcy of any form, be it re-organization or liquidation. A number of methods have been developed over the years to assess the financial health of corporations, either using financial ratios directly or using bankruptcy prediction models based on grounded financial theories and ratios. READ MORE