Essays about: "mobile-advertisement"

Found 2 essays containing the word mobile-advertisement.

1. 1. Consumers' attitude towards mobile advertisement : A study within the smartphone era among Ghanaian consumers

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Samir El-Garhi; Roberth Ericsson; [2014]
   Keywords : ;

   Abstract : .... READ MORE

3. 2. Advertisement to Mobile Phones, Success or Failure? : : A STUDY OF SWEDISH YOUTHS ACCEPTANCE TOWARDS RECEIVING MOBILE ADVERTISEMENT

   University essay from Handelshögskolan vid Umeå universitet

   Author : Anton Olofsson; Michal Pietz; [2009]
   Keywords : Mobile Marketing; Acceptance; Consumer; Youths; Permission; Incentives; Trust; Attitudes; Risk;

   Abstract : The great technological development under the last decade has given the organizations new possibilities to market them self. Mobiles phones, smart phones and the new ultraportable laptops which make it possible to for organizations to send advertisement consumers 24/7. READ MORE