Essays about: "modes of entering international business"

Showing result 1 - 5 of 10 essays containing the words modes of entering international business.

  1. 1. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. Formation of market entry strategy with an interest in decision-making : A case study in a B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Nilsson; Melanie Sala; [2018]
    Keywords : Strategy; Decision-making process; Foreign Market Entry;

    Abstract : Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. READ MORE

  3. 3. The influence of culture on the selection process of international market and entry mode

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Nabil E Taji; Samed Zaatra; [2017]
    Keywords : Business; Marketing; Internationalization; Culture; Entry mode; Egypt.;

    Abstract : Title: The influence of culture on the selection process of international market and entry mode. Level: Master Thesis in Business Management Authors: Samed Zaatra & Nabil Al-Taji Supervisor: Professor Ehsanul Huda Chowdhry, Ph.D. Examiner: Professor Maria Fregidou-Malama, Ph. READ MORE

  4. 4. Internationalization of service firms : Case study of Swedbank and SEB Bank

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Adela Negru; Yuliya Mazhyrina; [2012]
    Keywords : banks; internationalization; Swedish banks;

    Abstract : Rapid internationalization of economic activities takes an important place in the last decades in the world economy. Services make a huge contribution to the international trade and their expansion grows constantly. READ MORE

  5. 5. The selection of entry modes when penetrating a foreign market : A research study on the education institutes choice of entry mode

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Annica Gunnarsson; [2011]
    Keywords : Educational sector; entry barriers; entry modes; international marketing strategy and service industry;

    Abstract : Abstract Thesis title: The selection of entry mode when penetrating a foreign market Author: Annica Gunnarsson  Tutor: Åsa Devine Course: Marketing, advanced level, spring term 2011, Linnaeus University   Entering a new market is always a risky business, with a big potential of failure. To research the options of entry strategy can help in determine which strategy to use. READ MORE