Essays about: "monetization"

Showing result 1 - 5 of 45 essays containing the word monetization.

  1. 1. Exploring Parasocial Relationships Formed in Isolation

    University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Author : Gabriela Kamenova; [2024]
    Keywords : Parasocial interaction; parasocial relationship; isolation; Covid-19; Coronavirus; loneliness; parasocial breakup; parasocial romance; parasocial monetization; attachment theory; parasocial attachment; Bulgaria;

    Abstract : A few years ago Covid-19 locked people down at their homes, effectively limiting their social connections and pushing the communicative outlet of the online realm in the forefront. If one wanted to socialize or seek entertainment, there was almost no other choice but to do so via turning to popular or social media. READ MORE

  3. 2. MOBAs, the beginning : From mod to genre

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Anton Zachrisson; Alexander Holmberg Karancsi; [2023]
    Keywords : MOBA; Political Economy theory; Modding; Historical timeline; Monetization plans; Power structures;

    Abstract : This thesis covers the history of the MOBA (Multiplayer Online Battle Arena) genre by creating a chronological historical timeline of some of the most catalytic titles. It also delves deeper into the dynamic between modders and companies and how that dynamic changed as the genre evolved. READ MORE

  4. 3. What aspect of Genshin Impact makes players spend money?

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Lisa Martijn; Ameer Khalid; [2023]
    Keywords : Customer value theory; Emotional Attachment; Gacha; Genshin Impact;

    Abstract : The monetization model Gacha has spread from its country-of-origin Japan and become a global phenomenon. Genshin Impact, a Chinese Gacha game, is currently one of the highest grossing mobile games in the world. Despite its high revenue, Genshin Impact is free to download and play, all purchases in game are voluntary. READ MORE

  5. 4. Shifting Gears: Entering the Automotive Vertical

    University essay from Lunds universitet/Innovationsteknik

    Author : Tobias Anderberg; Axel Svensson; [2023]
    Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

    Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

  6. 5. Consumer perspectives towards monetization and its impact on AAA game designs

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Jubril Ahmadu; [2023]
    Keywords : Monetization; microtransactions; consumer; consumer market; game design; video games;

    Abstract : Monetization is now a fundamental aspect of video game creation and currently, all developers are trying to utilize it in the various designs of their games. Contemplating the monetized aspect of video games, this research has seen a gap in the studies pertaining to monetization from the perspective of the consumers, who are also the gamers and the buyers of these monetization designs. READ MORE