Essays about: "monopoly marketing"

Showing result 1 - 5 of 15 essays containing the words monopoly marketing.

  1. 1. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    University essay from SLU/Department of Molecular Sciences

    Author : Nicole Chidiac; Iris Lundquist; [2023]
    Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

  3. 2. The vision of the monopoly: An idea analysis of Systembolaget's campaign material through the decades

    University essay from Lunds universitet/Europastudier

    Author : Alicia Karvosenoja; [2022]
    Keywords : Systembolaget; Alcohol policy; Social Marketing; Welfare state; Qualitative idea analysis; Advertising campaigns; European Studies; Social Sciences;

    Abstract : The purpose of this thesis is to examine the evolution of the Swedish state-owned company Systembolaget’s idea and message from 1970 to 2020 through advertising campaign material from each decade. The findings are then compared to Gösta Esping-Andersen’s welfare state model in Three worlds of Welfare Capitalism, changes in alcohol policy during that time period and the social marketing theory. READ MORE

  4. 3. How Product Properties Drive Wine Sales in Norway

    University essay from KTH/Matematisk statistik

    Author : Elin Blomqvist; Johan Legernes; [2021]
    Keywords : Regression; Wine; Vinmonopolet; Marketing mix; 4P; Price triangle; Statistics; Applied mathematics; Regression; Vin; Vinmonopolet; Marknadsmixen; 4P; Pristriangel; Statistik; Tillämpad matematik;

    Abstract : This project investigates the Norwegian wine market and attempts to provide models of how the sales volume is influenced by different product attributes. The purpose was to examine if and how such relationship can be modelled using multiple linear regression. READ MORE

  5. 4. The naked truth about the Swedish condom market

    University essay from Göteborgs universitet/Graduate School

    Author : Sofia Agrell; Elin Söderberg; [2017-06-29]
    Keywords : condoms; marketing; ANT; practice theory; market construction;

    Abstract : In Sweden, sexually transmitted infections (STIs) are increasing and the numbers of abortions, due to unwanted pregnancies, are among the highest in Western Europe. Moreover, STIs become increasingly more difficult to treat and cure. READ MORE

  6. 5. Att modellera utfallen i en fotbollsmatch: med multinomial respektive ordinal logistisk regression

    University essay from KTH/Matematisk statistik

    Author : Almedina Alic; Caroline Emilsson; [2016]
    Keywords : ;

    Abstract : I detta arbete undersöks hur bra prediktionsförmåga som uppnås då multinomial och ordinal logistisk regression tillämpas för att modellera respektive utfall 1X2 i fotbollsmatcher. De två modellerna har använts i jämförande syfte, där den multinomiala logistiska modellen behandlar utfallen som nominala och den ordinala behandlar dem som ordnade, 1 > X > 2. READ MORE