Essays about: "moral decoupling"

Found 4 essays containing the words moral decoupling.

  1. 1. “It’s not like I can stop consuming football” - How consumers through moral decoupling support a sports event conducting unethical behavior

    University essay from Göteborgs universitet/Graduate School

    Author : Izabella Lipovac; Rebecka Johansson; [2023-07-03]
    Keywords : Moral decoupling; moral coupling; sports events; unethical behavior; moral judgment; attachment; moral emotions;

    Abstract : Using the case of the 2022 Fifa World Cup, this study develops the notion of moral decoupling, a reasoning process that separates moral judgment and performance judgment. This separation allows consumers to condemn unethical behavior performed by companies and public figures while simultaneously continuing to offer them support. READ MORE

  3. 2. Moral Decoupling: Analysis of Possible Factors Causing Consumers to Ignore Brand’s Greenwashing Practices and the Effect on Purchase Intention

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Silvia Pilar Cano Casas; Eugènia Valls Llufriu; [2022]
    Keywords : Greenwashing; Moral Decoupling; Regulatory Focus Theory; Brand Identity Fusion; Purchase Intention;

    Abstract : Background: Due to the growth of green markets, the phenomenon of greenwashing arises. This leads to consumers experiencing feelings of betrayal and having trust problems with the brand using this misleading tactic. READ MORE

  4. 3. Tomorrow We Will Do More - An explorative study of how companies in a competitive industry cope with the increased demand for business sustainability

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Ebba Jeppsson; Rebecca Gustavsson; [2020]
    Keywords : business sustainability; moral decoupling; visionary procrastination; social identity; fashion industry;

    Abstract : Climate change is a worldwide problem, disrupting economies and affecting lives, communities and countries. As consumers today demand products and services produced in a more sustainable and ethical way, companies need to adapt. In Sweden, four out of five consumers find it important that companies work actively for a more sustainable business. READ MORE

  5. 4. Doing What Feels Right - The Role of Employees in Shaping Sustainability Practices

    University essay from Göteborgs universitet/Graduate School

    Author : Alexandra Odbjer; Daniella Gustafsson; [2019-07-03]
    Keywords : Sustainability; Institutional work; Employees; Meaning; Moral motivations;

    Abstract : In the light of the growing concern for sustainability, pressures influence individuals’ perception of their moral responsibility which motivates action. This thesis presents a qualitative case study focusing on the role of employees in how sustainability work unfolds in the absence of a corporate sustainability strategy. READ MORE