Essays about: "motivation in SME"

Showing result 1 - 5 of 30 essays containing the words motivation in SME.

  1. 1. A case study on the foreign expansion of an SME

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Eddy Nganji; Thomas Speed; [2023]
    Keywords : ;

    Abstract : This thesis is a case study where the authors investigate how SMEs can enter new markets, but especially the Chilean market. In this study, we got to share information from a company that has succeeded in establishing itslef in Chile and other parts of the world. READ MORE

  3. 2. Demystifying Dynamic Capabilities - Exploring development & evolution of Dynamic Capabilities for Digital Transformation in a Multinational SME

    University essay from Göteborgs universitet/Graduate School

    Author : Swati Malhotra; [2022-07-05]
    Keywords : Dynamic Capabilities; Digital Transformation; SME; multinational; Business model;

    Abstract : The business environment is changing at a fast pace. One of the important ways in which the firms respond to these challenges is by employing digital technologies to create new value for their customers. However, despite the motivation and efforts by the firms to digitally transform the companies fail in their efforts. READ MORE

  4. 3. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Luyao Wang; Jonas Lundquist; [2022]
    Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

    Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

  5. 4. Supporting SMEs in the Circular Economy Transition : Perspectives from Swedish Intermediaries

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Linn Forsander; [2022]
    Keywords : Sustainable Development; Circular Economy; Small and medium-sized enterprises SME ; Circular Transition; Circular Business Model Innovation; Intermediaries;

    Abstract : There’s increasing evidence that activities from humans are affecting the earth system to a degree that is crossing the planetary boundaries. During the last decade, Circular Economy has gained attention from both academia, companies, and policymakers and is seen as one way to address economical and sustainability issues. READ MORE

  6. 5. Integrated Motivations and Approach to Sustainable Business Practices within Women Entrepreneurs : A case study on women entrepreneurs' approach and motivations regarding sustainability in their business

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Saba Arslan; Christine Katusabe Mukidi; [2022]
    Keywords : women entrepreneurship; sustainability; motivation; SME; sustainable business practices; implementation approach; female entrepreneurs;

    Abstract : Background: Sustainability has become one of the main factors driving business innovation and resulted in a green transition, which has slowed down in recent years, and to accelerate the green transition again, major barriers need to be removed. The gender imbalance in sustainable entrepreneurship could be a barrier to the acceleration of the green transition since women entrepreneurs showcase what the green transition represents, yet there are fewer women in entrepreneurship compared to men. READ MORE