Essays about: "motivational resonance"

Found 2 essays containing the words motivational resonance.

1. 1. Which factors act as the main motivators for ecopreneurs in Sweden to start their green-green ventures?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Daan van Lonkhuizen; Axel Åman; [2023]
   Keywords : Sustainability; ecopreneurs; green-green ventures; motivators; venture creation; Sweden.; Business and Economics;

   Abstract : Purpose: Ecopreneurs are individuals who engage in entrepreneurial activities, starting green-green ventures, and focusing on sustainability. Ecopreneurs are shown to be key drivers in our society’s transition toward sustainability. This research focuses on environmental sustainability and the reason these individuals engage in ecopreneurship. READ MORE

3. 2. A world without packaging? : How can food retailers reframe the practice of packaging?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Fredrik Röjning; Fredrik Petersson; [2020]
   Keywords : zero waste initiative; zero packaging; packaging; framing; cognitive resonance; emotional resonance; motivational resonance; intervention stages attract; change and retain .;

   Abstract : Considering the increasing competition between brands and products, packaging has become an important framing tool to influence customers' purchasing decisions. However, given the growing environmental concerns, zero packaging has emerged as a new practice to face the challenges of preventing and encouraging the use of packaging. READ MORE