Essays about: "moving media"

Showing result 6 - 10 of 90 essays containing the words moving media.

  1. 6. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

  3. 7. Corporate Influencers as Communicators: Potential Challenges from an Organizational Perspective : A qualitative Study

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Laura Termöllen; [2023]
    Keywords : Corporate Influencer; Employee Advocacy; Employee Communication; Communicative Organization; Strategic Communication;

    Abstract : The communication environment in which organizations operate is changing, not least due to the increasing digitalization. With social media platforms growing importance in a professional context, employees can become potent communicators with strategic relevance for organizations. READ MORE

  4. 8. Machine Learning Based Stock Price Prediction by Integrating ARIMA model and Sentiment Analysis with Insights from News and Information

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Teja Sai Vaibhav Boppana; Joseph Sudheer Vinakonda; [2023]
    Keywords : Machine Learning; Market Trends; News; Headlines Stock Price Prediction; VADER.;

    Abstract : Background: Predicting stock prices in today’s complex financial landscape is asignificant challenge. An innovative approach to address this challenge is integrating sentiment analysis techniques with the well-established Autoregressive IntegratedMoving Average (ARIMA) model. READ MORE

  5. 9. A Quantitative research on customer satisfaction within online second hand shopping

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Johanna Lindgren; Olivia Nordblad; [2023]
    Keywords : Customer Satisfaction; Perceived Quality; Customer Expectations; Trust;

    Abstract : Technology is moving forward, as well as the problem with the fast fashion industry. Hence, second hand online shopping is growing because of this. READ MORE

  6. 10. Stock Price Prediction with Social Media Sentiment

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Marco Cuskic; Christian Nilsson; Marcus Remgård; [2022-07-06]
    Keywords : Sentiment analysis; Machine learning; Financial time series; Stock price; Long Short-Term Memory;

    Abstract : This thesis investigates the correlation effects between social media sentiments and the stock price of AMZN and TSLA, by utilizing pre-trained machine learning models, so-called transformers, and lexicon-based models. The comments were fetched from two sources, Reddit and Twitter. READ MORE