Essays about: "multi-channel distribution"

Showing result 1 - 5 of 9 essays containing the words multi-channel distribution.

1. 1. Designing Distribution Channel Strategies in the Digital World : An Exploratory Case Study on a Swedish Manufacturing Film

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Felix Ewert; Linnea Olby; [2020]
   Keywords : Digital transformation; distribution channel strategy; multi-channel strategy; digital ecosystem; channel mix; Digital transformation; distributionskanalsstrategi; multikanalsstrategi; digitalt ekosystem; kanalmix;

   Abstract : Digital transformation has led to major shifts in the customer landscape and the roles of distribution channel partners, resulting in implications for the distribution channel strategy of manufacturing firms. Whereas previous research in the field focused primarily on the impact of the shifting customer landscape, a gap in the literature was identified concerning digital transformation in relation to a manufacturing firm's distribution channel strategy. READ MORE

3. 2. Contextual factors for omni-channel warehousing: An empirical study in China

   University essay from Lunds universitet/Teknisk logistik

   Author : Qi Jiang; Ruoyu Wang; [2019]
   Keywords : Omni-channel; Warehouse operations and design; Chinese market; E-commerce; Contextual factors; Technology and Engineering;

   Abstract : Introduction: In recent years omni-channel retailing has been accepted and used by both physical and e-commerce retailers. In omni-channel retailing different channels are integrated. An effective and efficient distribution system is becoming more crucial. The core of the distribution system is warehousing that affects lead time and logistics cost. READ MORE

4. 3. Value co-creation in the digital media landscape : Exploring organizing logic shaped by layered modularity

   University essay from Umeå universitet/Institutionen för informatik

   Author : Evelina Griborn; [2016]
   Keywords : Digitalization; value co-creation; organizing logic; layered modularity; platform architecture; multi-channel networks;

   Abstract : In a time of pervasive digitalization, technology is constantly reshaping contemporary society. Because digital product architecture allows for unprecedented flexibility in terms of design, production, distribution and use, significant shifts are seen in how firms organize to create value. READ MORE

5. 4. Developing a WMS in an omni-channel environment

   University essay from Lunds universitet/Teknisk logistik

   Author : Gustav Linde; Jonathan Åkerblom; [2016]
   Keywords : Software requirement specication engineering; WMS; Multi-channel; Omni-channel; E-commerce; Retail; Cloud-based; SaaS; Warehouse operations; WHM; Information System; Design Science Research; Technology and Engineering;

   Abstract : Den så kallade multikanals-strategin myntades redan på 90-talet som ett sätt att beskriva återförsäljares användning av två eller mer kanaler för att sälja produkter och tjänster till kunder. I mitten på det första årtiondet började det här begreppet att evolvera på grund av framväxande diskussioner kring integration mellan säljkanalerna. READ MORE

6. 5. A Channel Approach to Fashion

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Rebecca Buvari; Tiffany Dosé; Brita Vonstad; [2014]
   Keywords : Channel Strategy; Market Channels; Online Stores; Physical Stores; Apparel Industry; Multi-Channel Strategy; Internet;

   Abstract : Background – Previous research has evaluated different distribution systems and chan-nels that companies operate through. However, research primarily has focused on the richness of online channels rather than the value of physical stores. The following report will examine the reasons and implications underlying the choice of channel strategy. READ MORE