Essays about: "multi-sensory brand-experience"

Found 1 essay containing the words multi-sensory brand-experience.

  1. 1. A Multi-Sensory Brand-Experience : Sensorial interplay and its impact on consumers' touch behaviour

    University essay from Ekonomihögskolan, ELNU

    Author : Elin Eriksson; Niklas Larsson; [2011]
    Keywords : sensory marketing; consumer behaviour; servicescape; human senses; multi-sensory brand-experience; sensory cues; styling elements;

    Abstract : The purpose of this thesis is to explore to what extent different styling elements can be used within a retail store and how sensorial cues can affect customers buying behaviour by creating a multi-sensory brand-experience. Further, this project aims at contributing to the development of new knowledge regarding a multi-sensory brand-experience through the performance of an experiment. READ MORE