Essays about: "multichannel retailing"
Showing result 1 - 5 of 10 essays containing the words multichannel retailing.
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1. The (Mis)alignment between Offline and Online Brand Image
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The (Mis)alignment between Offline and Online Brand Image: A Qualitative Study based on Customers’ Brand Associations of the Swedish Beauty Retailer Kicks. Purpose: The purpose is to explore the alignment or misalignment of a beauty retailer’s offline and online brand image based on customers’ brand associations. READ MORE
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2. How Covid-19 affected Omnichannel retailing and the use of Showrooming
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose - The purpose of this thesis is to first describe and secondly to create a deeper understanding of what purpose a store has in omnichannel retailing. It is important to clarify that the study is to be of use for companies as to help them understand their customers' perspective. READ MORE
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3. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market
University essay from Göteborgs universitet/Graduate SchoolAbstract : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. READ MORE
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4. Integrate…then they might be all yours : A research on how Omnichannel retailing could affect customers Brand Loyalty.
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Omnichannel has become a central part of future retailing and is expected to be implemented by multiple brands. Omnichannel is an extension of multichannel enquiring complete integration between channels. READ MORE
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5. Showrooming – Displayed and played. : - A case study from a brick-and-mortar perspective
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Purpose - The purpose of this study was to deepen the understanding of how showrooming affect the exploited brick-and-mortar businesses. This was done by investigating an industry characterized by high levels of employee knowledge where the expertise of the personnel create showrooming incentives. READ MORE